Creative Investigation
Creativity is fundamental aspect of every designer, to see thing in a new and unusual way, finding unique solution for problems. It is also a gift of human being, which machine or computer cannot reproduced. However, the term 'creativity' has not been clearly defined yet. This essay discusses about the creative method, techniques and idea generation of a designer, Jonathan Ive, who is the principle designer of the iMac, iPod, and iPhone.
Jonathan Ive was born in February 1967 in Chingford of England. When he was a child, he always interested in making things, he used to take apart radios and cassette recorders and then try to put them back again. Ive has been see as a hard working and creative person among his colleges. In one of the press interview, Ive said that he choose computer design while everybody in that time choose car design, because he loves and wants more challenges. The computer has many opportunities for designer to put in, many new technology for designer to innovated, so the opportunities as well as the challenges are endless. Beside the challenging and hard-working personalities, Ive is a creative person as well. He always tried to find the true appeal of the product he is designing, and usually ignored the traditional approach of design. The way he thinks and apply to his design can be called "out of the box", which also mean creative. Ive inspiration can comes from anywhere, from a gumdrop candy to the first iMac, or a water drop to the iMac's mouse, and even the iPod is like a cigarette pack of those who addicted to music instead of cigarette.
As a student of Creative Media Practice, I have come to appreciate the concept of practice as research, people set about research for a diversity of reasons, but the major goals for academics is to address a problem, find things out or establish new heights. According to Robin Nelson in his book, Practice as Research in the Arts: “The term ‘Arts Practice as Research’ would probably not have been coined had artists not gotten involved with modern higher education systems in respect to programmes of learning” (2013: 3). Creative writing has been a source of exploration for me but during this project, I struggled with what constituted as knowledge in creative writing research. Nelson also writes: “Artists engaging in inquiry
Dieter Rams, a German industrial designer, is famous for industrial design. Dieter worker for Braun who was an electrical appliance manufacturer, and he worked there as a designer from 1955 to 1995. During the time, The radios, shavers, juicers, clocks, record players and other products he designed for Braun are marvels of industrial design: beautiful, unobtrusive and simple to use. Rams had also a heavy influence on Apple’s Senior Vice President of Industrial Designer, Jonathan Ives, for many of Apple’s well-known products. During the 1970s, according to his design experiences, Dieter Rams started to define his approach to "good design" by forming ten principles. These principles apply to all fields of design: fashion, furniture, auto, tech, etc.
A Creativity Researcher For More Than 30 Years, ihaly Csikszentmihalyi Is A Professor Of Human Development And Education In The Department Of Psychology At The University Of Chicago. He Has Written 13 Books, Including The Best-Seller Flow: The Psychology Of Optimal Experience (Harper Collins, 1991). Here Are Highlights Of His Books “Creativity”. This Book Is About What Makes Life Worth Living. The Creative Excitement Of The Artist At Her Easel Or The Scientist In The Lab Comes As Close To The Ideal Fulfillment As We All Hope To, And So Rarely Do. Professor Mihaly Csikszentmihalyi Interviewed More Then Ninety Of Possibly The Most Interesting People In The World - People Like Actor Ed Asner, Authors Robertson Davies And Nadine Gordimer, Scientist Jonas Salk And Linus Pauling, Senator Eugene Mccarthy - Who Have Changed The Way People In Their Fields Think And Work To Find Out How Creativity Has Been A Force In Their Lives. The Author Defines Creativity In A Mode He Designates As “Capital C”, Distinct From Individual Creative Impulses Or Acts That Occur Without Initiating Significant Cultural Change. The Creativity With A Capital C That Is Of Interest To Csikszentmihalyi Is The Act Of Creativity By Which Culture And Cultural Evolution Are Seminally Altered. What Made Galileo And Einstein Think Otherwise And But Couldn’t It Be This? What If They Hadn’t? They Aren’t Around To Ask. But There Are Others Who Are. Creativity Provides A Groundbreaking Overview Of Those Characteristics Shared By Some Of The Most Extraordinary Visionaries Of Our Most Recent Century, Painstakingly Gleaned From Hundreds Of Hours Of Personal Interviews. Finally, It Proposes Ways In Which We Can Capitalize On These Commonalities In Order To Further Creativity In O...
One of the important component for the creativity is imagination . Without it you just cannot be creative, because it is inseparable from each other. Without imagination you cannot create, because firstly you imagine something and then start to create, start to think how you can create thing which you imagine. Furthermore, talking about „what imaginization consists Morgan „emphasized the following five points““ (Morgan): imaginization is about improving our abilities to see and understand situations in new ways, imaginization is about finding new images for new ways of organizing, imaginization is about the creation of shared understandings, imaginization is about personal empowerment and imaginization is about developing capacities for continuous self-organization. Thus, some of them I try to describe.
IDEO is an international design and innovation consulting firm founded in 1991 by David Kelley Design. The organization has undergone significant expansion in the past two decades. It employs over 700 people and generates approximately $150 millions in revenues. IDEO’s motto depends on creative people who can innovate design within the context of human needs (founded by Stanford University, Professor David Kelley). It has offices in Chicago, New York City, Palo Alto, and San Francisco), it has recently been ranked 10th on Fast Company’s list of the Top 25 Most Innovative Companies, has won 181 Industrial design excellence awards, has won 41 Red Dot awards, 28iF Hannover awards, 18 Medical design excellence awards and more IDEA awards
In this article, researchers look at the assessment of creativity in job candidates. Creativity is essential for businesses to succeed. According to Amabile, Conti, Coon, Lazenby and Herron, (1996), consumer demands for innovation, reduction in product life cycles and fierce competition in the marketplace require job candidates to possess attributes of creativity. Amabile et al. (1996) defines creativity as “novel and useful ideas in any domain” (p. 1155). Examples of creativity are demonstrated by an individual’s ability to handle conflict resolution and utilize problem-solving skills. Furthermore, a creative individual is capable of being self-managed. Experience in working and leading teams is also considered characteristic of creativity (Malakate, Andriopoulos, & Gotsi, 2007).
The need for college graduates with creativity skills is “changing how the workplace” is structured or managed and “what people do.” These “changes” are the “center” of interpreting the basis for ideas. The future of the company depends on “how well it acquires, interprets, and acts” on the given “information.” “Today the spread of information technologies is bringing about a sea of change in the business” environment (Goleman and Kaufman par 43). “Since creative problem-solving requires the psychological commitment of the whole person, the modern workplace must undergo vital changes” (Goleman and Kaufman 46). Creativity has been a major influence when dealing with these changes brought on by the innovative technologies and that is why we should have creativity studies to guide the transition. Also, for students to have these skills before they enter the workforce will benefit them on so many levels. They won’t have to spend more time learning these skills because they already have what the job
Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004). Apple Inc has established itself as being the world’s leader in innovation. Thus according to statistics; it is classified as being the fourth most valuable technology
The overall success for IDEO’s comes from the aspects of organizational process, culture and management. IDEO is an overall outstanding product development firm which helps organizations design products, environments, digital experiences and even services. The company does so through design thinking “methodology”. In other words, IDEO has a design philosophy as a role of prototyping. IDEO has as proven to be doing a spectacular job at designing products and services for these organization considering that they have designed over thousands of products.
NACCCE definition of creativity: ‘Imaginative activity fashioned so as to produce outcomes that are both original and of value’(NACCCE, 1999:94).Creativity can motivate children to learn new information through a creative outlook. One of the biggest issues teachers have is between teaching required content and integrating creativity into the daily sessions. The National Curriculum and state standard often create boundaries towards the teacher’s ability to develop the lesson, as the intention of including creativity sometimes resorts in a teacher centred learning environment. The teacher’s role should be to generate lessons and create activities that encourage students to be more open to their creative side. This is vital as it exposes children with varying learning styles to different ways of learning.
A creator can be an individual, such as an author writing a novel, a group creating a new, popular dance, or even an institution or company such as Apple developing the Iphone. Therefore, the creators are those who have the potential to place an object into the world in order for it to be received in the first place, and eventua...
There are many people who believe and consider that creativity is affected by culture, the way that ideas, how concepts are introduced, and developed into a reality. In today’s market, creativity is linked to innovation, which is an appreciated and sought after skill to have in todays changing world. I agree with this statement and declaration with four reasons. The first reason is if we did not let people think of ways to be improve items, then we would not be currently in a place in society with the advancement of technology and new ideas that come out everyday from the people of the world. Secondly, the believed notion that “More Energy is equaled to Better Moods”, which is appropriately true about how creativity is affected by culture. Another reason why creativity is affected by culture is allowing the possibilities and opportunities created by creative minds of our culture. The final reason why creativity is affected by culture is one learns persistence and dedication from the journey they take to be unique and creative; while they create and find new answers that they never knew before using creativity to
What exactly is creativity? To be creative is to understand and connect the small details of our experiences, both good and bad (creative something). Creativity involves a person using his or her original ideas to create something. Artists such as poets, writers, painters, designers, and more use creativity on a regular basis. They use creativity to come up with new ideas and create original works of art. A poet would use his or her creative abilities to write and produce a poem just like a painter would use creativity to paint a painting.
Objective: According to Jonathan Ive, Senior Vice President of Apple’s industrial design, Apple’s goal is to make the employees at Apple excited about creating terrific products. Steve Jobs believed that if Apple made great products the revenue would come automatically (McEntegart, 2012).