Controversial Cheerios Commercial Analysis

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Racial discrimination is one of America's major issues today, and it has been since the start of this country. A great deal of people are not aware of how much racism still exists in our schools, jobs, and throughout society. Although segregation is such a vast problem, there are numerous multicultural marriages and families, and it is becoming more common to see them. These families should not be an issue since they are becoming more ordinary, but unfortunately, they still spark controversy. There was a Cheerios commercial that aired during the Super Bowl in 2013, and it received many negative comments. The commercial showed a mixed race family, where the mother was white, the father was black, and the little girl was mulatto. What was meant …show more content…

Although the percentages are still growing in the numerical aspect, a large number of people are not very welcoming to the idea. But why? There are many people who are fighting for gay marriage and equal rights, yet once different races, especially black, are involved, people are up in arms. This is not fair, because they deserve to be treated like equals as well. The commercial received such nasty and out of hand remarks that YouTube began to ban anyone from commenting and the comments can no longer be seen. There is another video on YouTube that is called “Kids React to Controversial Cheerios Commercial.” In this video, kids watch the commercial and are asked questions based on what they watched. When asked the question “What do you think of the family?” They responded with “they seemed nice!” and “they are a good family.” Not once did they bring up the fact that it was an interracial family, and when they were told that people were upset with the commercial due to the family’s differences, they were appalled, saying that people fall in love like that, and that there is nothing wrong with that …show more content…

This statement is true to an extent. Yes, America has come a long way when it comes to racism, blacks and whites no longer are separated, and black people are more accepted now. However, this does not mean that racism does not exist. Others may say that civil rights are strongly being fought for, and America is becoming more accepted and equal. While it is true that Americans are fighting for equality and the people are more accepting, this is not supported by the vast majority of people. Camille Gibson, the VP marketer for General Mills, chose the mixed racial family because she was trying to portray an American family, and there are an abundance of multicultural families today. Although the video has gotten much support and positive remarks, the fact that there are negative ones strongly says something about America. As mentioned before, racism and equality have come a long way, but there is still a long way to go before everybody is treated as equals and racial segregation is no longer an

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