Consumer Socialization Essay

702 Words2 Pages
bulb-icon

Recommended: Are parenting styles a key to child development

1) Ward.S (1974) traced the development of consumer socialization in the research paper and described the consumer socialization as “what processes characterize children’s acquisition of knowledge, attitudes and skills relating to consumption behavior, how these vary by factors such as family environment and social class, and how these processes change over time.” 2) Dotson & Hyatt (2000) had studied the consumer socialization significance related to differences between parents and children knowledge of brands and advertising slogans in United States. A convenience sample of children from 3rd to 8th grade from a county school board in a town in the Southeastern Unites States used for the study. Results suggested that children aged nine possess …show more content…

Steinberg (1993) had examined the role of parenting style on children development. He stated the three characteristics of parents by name: Values and goals of parents possess in their children socialization, What kind of parental practices they follow towards their children, and The parents’ attitude towards their children. It is suggested that parental style is treated in the context to moderate the influence of particular parenting practices on the child. Researchers can better understand the socialization process by differentiating parenting style and parenting practices. 6) Becker, W. C. (1964) in their study classified parents based on parenting style into Rigid Controlling, Authoritarian, Organized Effective, Overprotective, Democratic, Indulgent, Anxious Neurotic, and Neglecting. 7) Carlson, L., & Grossbart, S. (1988) had explained the concepts of role of parental style in children’s consumer behavior. Consumer behavior of children can anticipate from the socialization styles of parents. Results suggest that there is a difference how children consume the products, number of socialization goals, media exposure, restriction and monitoring the usage of media, and opinions on advertising with the mothers with alternate parental styles. 8) Macoby & Martin (1983) had classified the parents applicable to all families. They stated that parental consists of two components responsiveness and demandingness and classified parents into Authoritative, Authoritarian, …show more content…

Children learn the consumer socialization from their parents. Influence of parents differs based on the type of products, decision making process stages, and consumer characteristics.
12) Neeley, S. M., & Coffey, T. (2007) explored about the interactions between parent-child, parents attitude about children’s role and marketing influence, and children’s social behaviors. It is revealed mother acted as important socializing agents in the family and interactions with her children decided by the mother core values and attitudes.
13) Roshan, Bob; D, Ahuja., and Kandi, M, Stinson (1993) evaluated the single mother parents usage on restaurant and convenience food usage. Children having professional mothers got exposed more shopping than the children having part time or unemployed mothers.
14) Flouri.E (1999) discussed the influence of peers and mothers materialism on adolescents. Family environment and mainly mother’s family communication style could help to find the child’s materialism. 15) Moschis, G. P. & Churchill (1978) had conducted study and confirmed that socialization of children is higher in the families having higher socio economic

Show More
Related

  • Parenting Styles Across Cultures

    2593 Words  | 6 Pages

    Parenting styles have been widely defined by Baumrind into three categories, authoritative, authoritarian and permissive. Parenting styles can be defined as a pattern of attitudes in how parents choose to express and communicate with their children. These styles are categorized based on the level of nurturance, parental control and level of responsiveness (Dwairy, 2004). Authoritative style exhibits high levels of demand, responsiveness and nurturance; authoritarian style exhibits high levels of demand but low levels of responsiveness, permissive style exhibits low levels of demand but high in responsiveness and nurturance (Dwairy, 2004). These parenting styles have been proposed to have a significant impact on a child’s development as well as academic achievement and psychological well-being. Children reared by authoritative parents are stated to have the highest levels of academic achievement, self-esteem, emotional adjustment and well-being according to Baumrind’s category of styles (Dwairy, 2004). However, these three categories are based on Western samples and have been said to describe parenting styles mainly in the West and question its limitations in describing parenting across cultures, as each style’s defining patterns may have different meanings across cultures.

    Read More

  • Parenting Styles and Their Effects

    540 Words  | 2 Pages

    Parents and their parenting style play an important role in the development of their child. In fact, many child experts suggest that parenting style can affect a child’s social, cognitive, and psychological development which influence not just their childhood years, but it will also extend throughout their adult life. This is because a child’s development takes place through a number of stimuli, interaction, and exchanges that surround him or her. And since parents are generally a fixed presence in a child’s life, they will likely have a significant part on the child’s positive or negative development (Gur 25).

    Read More

  • Consumerism and Faith

    994 Words  | 2 Pages

    Consumerism is the idea that influences people to purchase items in great amounts. Consumerism makes trying to live the life of a “perfect American” rather difficult. It interferes with society by replacing the normal necessities for life with the desire for things with not much concern for the true value of the desired object. Children are always easily influenced by what they watch on television. Swimme suggests in his work “How Do Kids Get So Caught Up in Consumerism” that although an advertiser’s objective is to make money, the younger generation is being manipulated when seeing these advertisements. Before getting a good understanding of a religion, a child will have seen and absorbed at least 30,000 advertisements. The amount of time teenagers spend in high school is lesser than the amount of advertisement that they have seen (155). The huge amount of advertisements exposed to the younger generation is becomi...

    Read More

  • The Roles of Parenting Style in The Glass Castle by Jeannette Walls

    1211 Words  | 3 Pages

    A parent’s parenting styles are as diverse as the world we live in today. Nowadays, parents only want what is best for their children and their parenting styles plays a crucial role in the development of children which will in the long run, not only effect the child’s childhood years, but later prolong into their adult life as well.

    Read More

  • Parenting Styles In Finding Nemo

    1117 Words  | 3 Pages

    Growing up, two group of people, parents, and grandparents, took the time and the energy to raise me. Both of them had different approaches when raising me. These approaches were different parenting styles. According to Baumrind, parenting style was the “[capturing] normal variations in parents’ attempts to control and socialize their children” (Darling, 1999). To put it simply, parenting style goal was to lecture, influence, and discipline a child. In general, there are four parenting styles with their own specific benefits and disadvantages. Furthermore, parenting style, granted the dynamic of the family was understood, can be identified in families.

    Read More

  • What Are The Four Parenting Styles Essay

    1197 Words  | 3 Pages

    Parenting styles are very diverse and you can come across many depending on the parent. Raising a child can be very challenging and a huge responsibility on the parent, because many people often question what goes on in the child’s home. It is also often said that what a child is experiencing or learning in their home is how they will behave in public. The style of parenting can affect how the child socialize with others and even how well they are able to deal with life situations as they get older. There are four different parenting styles that are often used today, authoritative, neglectful, permissive, and authoritarian. Diana Baumrind, a psychologist who conducted research on parenting styles. Baumrind, came up with three of the four parenting

    Read More

  • Parenting and culture

    1597 Words  | 4 Pages

    Russell, A., Hart, C. H., Robinson, C. C., & Olsen, S. F. (2003). Children's sociable and

    Read More

  • Childhood Obesity: Fast Food Companies Are To Blame

    904 Words  | 2 Pages

    Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...

    Read More

  • The Four Types of Parenting Styles

    882 Words  | 2 Pages

    With over three hundred million Americans and over six billion people worldwide parenting skills are essential to maintain a healthy society. Parenting involves many aspects and requires many skills. It is a time to nurture, instruct, and correct to develop fundamental skills children will need to be mature, responsible, and contributing adults to a society. There are four commonly identified parenting styles; authoritarian, authoritative, permissive, and uninvolved parenting. Of the four parenting styles, two remain on opposite ends of the parenting spectrum. These two styles; authoritarian, and permissive both have deleterious results that are often visible throughout different developmental stages, such as rebellious behavior. As well each style has its own advantages such as; acceptance by peers with commonality. Child rearing for most parents is an evolving set of skills. It could be said that, with any style of parenting, there is no explicit set of rules for every situation, and what works for one child may not be effective for another.

    Read More

  • Parenting Styles Affect Children's Self-Esteem Essay

    801 Words  | 2 Pages

    Since before until now, a lot of studies have examined parenting styles related to parent’s gender as well as parenting behaviour will also affect children’s even adolescence’s self-esteem. Initially, there are three type of parenting styles which are authoritarian parenting style, permissive parenting style and authoritative parenting style. Authoritarian parenting style is parents that show in high demanding but inconsiderable responsiveness toward their children. Permissive parenting style is parents that low on demanding but high in responsiveness to their children. While, authoritative parenting style is most likely the combination of authoritarian and permissive parenting style. Those parents are showing considerable responsiveness toward their children but also with demand (Baumrind, 1971). However, from the past studies, parenting style had distinguished to 4 types. While permissive parenting style had differentiated to 2 categories which are indulgent, parents that are more responsiveness but low on demands toward their children and neglectful, parents that do not care and demand their

    Read More

  • Relation Between Advertising and Our Consumer Culture

    2541 Words  | 6 Pages

    Mooij, M.de. (2004). Consumer Behavior and Culture, Sage Publications, Page 102, Page 119, Page 274, Page 275

    Read More

  • Parenting Style Thesis

    1742 Words  | 4 Pages

    Parenting styles have the capacity of influencing a child’s social, cognitive, and psychological growth, which would then affect the child both in their childhood years, and as an adult.

    Read More

  • Marketing To Children

    1431 Words  | 3 Pages

    Marketing and advertising is a ubiquitous stimulus on many youngsters accompanied by parents as well. Parents are having a tough period trying to raise their kids the way they want but kids, the captive audience are continually being swayed progressively more and more through media and advertisements. Similarly, marketing to children has become a public pandemic due to several explanations. Calvert (2008) addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. (p.205). The binary of those latest trends are, children’s discretionary income and their control to sway their parents consumptions and the increasing number of

    Read More

  • Consumer Socialization Of Children Essay

    1075 Words  | 3 Pages

    1.4 showcases the various stages of consumer socialization of children by Deborah Roedder John (1999). This table reveals that the consumer socialization of the children happens in three distinctive stages like perceptual stage (3-7 years), analytical stage (7-11 years) and reflective stage (11 to 16 years) and children use different types of decision making and make use of different influence strategies in this period. For example in the Perceptual Stage (3-7 years) children will be expedient in their decision making and will possess limited repertoire of strategies and their adaptability is still in the infancy and evolving stage. Moreover, the perspective of children during the perceptual stage (3-7 years) will be egocentric. During the Analytical stage (7-11 years) the decision making of the children is relatively evolved and they will be thoughtful in decision making. During this stage children will possess two or more attributes and possess much expanded repertoire of strategies in their arsenal. Their level of adaptability is also relatively improved to moderate level and they possess dual perspective when compared to the egocentric perspective in their perceptual stage. In the third and final stage of consumer socialization of children i.e., Reflective Stage (11 to 16 years) children will strategic decision making and will have multiple attributes and possess complete repertoire of strategies within them. Their level of

    Read More

  • Limitations Of Parenting Style

    770 Words  | 2 Pages

    There has been a great deal of research on parenting style in the early parts of the 21st century. Parenting style is a psychological construct of a standard framework that a parent uses to bring up their child (Darling & Steinberg, 1993). This construct has been to a great extent influenced by Baumrind’s conceptualization of authoritarian, permissive and authoritative parenting styles which encompasses diverse qualities, such as, maturity, communication styles, nurturance, warmth and involvement (Baumrind, 1991). The expectation of an authoritarian parenting style is that a parent keeps their youngsters on a short leash while enforcing numerous rules that are to be obeyed without any objection (Baumrind, 1991). Bad conduct in this case is not endured and parents often turn to discipline as an approach to control their youngsters’ behaviour (Baumrind, 1991).

    Read More

More about Consumer Socialization Essay

Open Document