Comparing the Ways Newspapers Sell Their Message

Comparing the Ways Newspapers Sell Their Message

Introduction

For my English media studies coursework I shall compare the way in

which each given newspaper seeks to sell its message. I shall also say

which publication I think is most effective at selling its self and

which publication I would buy.

British newspapers have been around for nearly three centuries.

Newspapers fall into two distinct categories: Tabloids such as

Express, Sun, Mirror and Broadsheet such as Times, Independent and

Telegraph. Broadsheet newspapers have a rigid and regular structure.

In contrast to tabloid newspapers which have a less regular and rigid

structure.

Every publication has its own style and way of presenting information,

but each publication has one thing in common the simple message 'buy

me'.

Broadsheet newspapers are highly regarded newspapers they tend to be

very informative. Broadsheet newspapers are aimed at those who want

all the detail about current affairs i.e. educated society. The main

age group for readers of Broadsheet newspapers is 25-45 years of age.

There is a close relationship between the news on the television and

the news in Broadsheet Newspapers. On average the front page of a

Broadsheet newspaper will contain between one thousand five hundred to

two thousand words. This immediately suggests that the people who read

broadsheet newspapers are keen to read and also have time to read the

news in detail.

Tabloid newspapers appeal to readers who are working class. These

readers want to quickly scan through the news and gossip. Tabloid

newspapers devote most of their pages to large headlines and pictures,

but co...

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However, this is not the newspaper I would buy. I personally would buy

The Sunday Times. I feel The Sunday Telegraph gives a more accurate

and detailed view of the terrible tragedy. I also noticed that the

journalism is less hyped up. I believe that I do not need over the top

language, colourful pictures and large headlines to feel emotionally

affected by the terrible tragedy. The facts in The Sunday Telegraph

are adequate. I found the map in The Sunday Telegraph is very useful

in helping me to understand where the tragedy took place. Also I found

that the interviews of families of the astronauts who perished in

previous disasters were very moving at describing their immense

personal loss.

Bibliography

Letts GCSE Media Studies revision guide

www.bbc.co.uk/mediastudies

Cgp GCSE English revision guide