Comparing Tabloid and Broadsheet Newspapers
In the last century, English newspapers have been categorized into two main groups: Tabloids and Broadsheets. The Telegraph and The sun are the most popular Tabloids and Broadsheets. Hollinger International owns the Telegraph while the media tycoon Rupert Murdoch owns the Sun, The Times and The BSkyB Television network. These papers are perfect examples of British newspapers. They both support the Conservative Party, although The Sun does tend to sway, but always comes back to The Tories point of view. Even though they share the same political view. They have very different layout and content.
One of the first differences a reader notices about these two
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The Sun on the other hand is much more visually orientated, as it has pictures covering almost two thirds of the page, with the photographs themselves regularly telling the
story. Compare that with The Telegraphs one fifths worth of the front page devoted to images, plus The Telegraph is twice the size of the tabloid and is much more a text-based newspaper.
These two newspapers have considerably different reading age. The Sun’s being just over six and half as compare that with The Telegraph’s, which is sixteen; There is just under a decade different. This is not by accident. This is because they have very different target audience. The Sun’s target audience is generally working class. This is because The Sun contains a lot of sport and photographs of semi-naked women. These all contribute to the newspapers target audience. The Telegraph’s target audience is quite different from The Sun’s. The Telegraph’s content differs from The Sun’s, as it has it almost sixteen times as much business news and information than
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The layout of the front page also explains a lot about the general content of the paper. For example in The Sun the front page is about one main story and a big photograph takes up the space advertising one other story. The Sun’s Masthead is very prominent and makes the paper recognisable contains the price, date and the website. The front page of The Sun is sexually oriented as an example there are two very beautiful, scantly dressed women to catch the eye of the men. The Telegraph’s front page is quite different but some similarities do exist. An example of this is that the name of the “The Telegraph” is very bold and has several superlative statements like ”Read a bestseller every day” and “Britain’s best-selling quality daily”, all these statements are actually true. The Telegraph has 10 different stories on the front page, which indicates that it has a variety to offer a wide scale of people. It also has a general index of the paper and an advertisement for Ryan-Air Aeroplane Company.
On the subject of advertising The Sun has many more pages dedicates
Consumers are bombarded with advertisements every single day. On almost all forms of media, companies use advertisements to convince consumers to purchase their product. A large medium for advertisements are magazines. Most of the advertisements in Parents magazine appeal to parents because that is the target audience of the magazine. A cat food advertisement would appeal to a lot of parents because many families have cats. Sheba and Fancy Feast both had advertisements in the magazine, but one of the advertisements is clearly more effective. The Fancy Feast advertisement is more effective than the Sheba advertisement because of product placement, color, and model placement.
Advertisements often employ many different methods of persuading a potential consumer. The vast majority of persuasive methods can be classified into three modes. These modes are ethos, pathos, and logos. Ethos makes an appeal of character or personality. Pathos makes an appeal to the emotions. And logos appeals to reason or logic. This fascinating system of classification, first invented by Aristotle, remains valid even today. Let's explore how this system can be applied to a modern magazine advertisement.
Imagine being a farmer looking through a magazine and coming across an advertisement for Monsanto. One would expect to find an advertisement like this in an issue of Successful Farming or Farm & Plant. However, looking through a Better Homes and Gardens magazine, one of the most eye catching advertisements happened to be an advertisement for Monsanto. Being a magazine geared highly toward women, a person could assume finding an advertisement promoting flowers or household appliances, not a seed company.
While the magazine advertisement does not appeal to the business sector of the world, even though it may have a few interested individuals from the business sector, the magazine advertisement still tries to rank closely to readers who are in their adulthood but are not sure of what their career is. The image also enforces an emotional appeal to the younger generation, who see glamour and professionalism as a means to gain higher social mobility in life. So this magazine advertisement also appeals to the socially active readers as well. The text is kept at a minimum while the readers are left to wonder as to what the advertisement is really about, which is another interesting tactic to use. This is because the advertisement is now bound to get far more responses just out of
This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying, “a picture is worth a thousand words.” And what better way to tell someone about a product than with all one thousand words, that all fit on one page. Take for example this ad for Hennessy cognac found in Cosmopolitan, which is a high-priced French liquor. This ad claims in more ways than one that Hennessy is an upscale cognac and is 'appropriately complex' as well as a high-class liquor.
In this regard, it is notable that News Corp Australia and Fairfax titles are, on average, read each week by around ‘60 per cent and 36 per cent respectively of the newspaper reading public in Australia’ (McKnight 2012). Fairfax publishes some of the country’s most influential newspapers, including The Australian Financial Review, The Sydney Morning Herald (SMH) and The Age.
One technique used by most corporations is a technique usually described as using “buzz words”, this is found more in print than is used on television or radio. If we are scrolling through a newspaper and we see an exciting flashy word, our eyes tend to draw towards it. Companies are entirely aware of this, so they flash words on us like, “Free,” ”New.” ”Hurry”. Something about these words makes us want to see what all the fuss is about, and to read the company’s ad. Now when you do read the ad, there will be “buzz words” embedded into he ad that do not even look flashy. It is always words that do not actually have a significant meaning what so ever, but they are added in anyway. For example, words like, Homemade, Improved, 100%, tasty, and the list continues.
Although, in recent years it is seen that consumers are less likely to subscribe to newspapers and/or watch the daily news. This is due to the fact that they are typically bias in their opinions, and are seen to lack the whole story when presented. Rise in polarization in the media is due to a new found competition between news networks, which was not present sixty years ago. Wilson says, “the news we get is not only more omnipresent, it is also more competitive and hence often more adversarial”. The media outlets are fighting for views, and are willing to do whatever it takes to get them. Which leads to them configuring the stories to what people want to here. Thus making their viewer ratings higher. It is known that certain news stations get more views depending on the political party. “Those who watch CNN are more likely to be Democrats than Republicans; the reverse is emphatically true of Fox”. The media has more outlets to reach their viewers to maximize the effectiveness of their biased
the front page, it also has 1 or 2 images on the front page and
ways as I have explained in this essay. It is a fact that The Mirror
Advertising is simply everywhere, it is something that we can not avoid. Although we might ignore it when we are walking down the street, there is always something wanting to catch our attention. We have advertisements through radio, television, magazines, newspapers, and even on billboards. It has gotten increasingly popular in today 's economy because of how companies uniquely promote their product. These advertisements are created to introduce the goods and services to an audience to try and inspire them into buying their product. Therefore; when companies promote an effective advertisement, customers usually engage in a way if it appeals to their wants and needs. "The Essence of Breitling" ad in Fortune magazine
interest to their audience. ' The Sun', 'The Express', 'The Daily Mail'. and The Mirror are all examples of tabloid newspapers. Tabloids mostly always have various feelings towards the media. The Times - "The Times" The Independent, The Guardian, and The Daily Telegraph are all.
...ers. Tabloids aim to mainly create emotion amongst readers, where as a broadsheets aim to inform its readers. Readers of a tabloid are normally less educated and interested in issues that affect them. On the contrary, a broadsheet reader is expected to be more educated, of a higher socio-economic group and take interest in business and international related affairs. Therefore, the layout and language change to suit the reader. The layout is similar in both papers in the sense they both use pictures and columns. However, ‘The Sun’ chooses to put the story on the front-page and presents it on a larger scale. Language is more technical in the broadsheet and has been used only to inform. ‘The Sun’ is biased towards Sarah Payne and her family and uses a less informing tone unlike broadsheets. A particular message is also apparent in ‘The Sun’. In my opinion, both types of newspapers have successfully satisfied their aims.
However, Nieman Journalism Lab proves that 96% of newsreading is done in print editions (Journalism.about.com, 2014). According to The Audit Bureau of Circulations (ABC) which was released in 2014, newspaper circulation has increas...
The newspaper industry presaged its decline after the introduction of the television and televised broadcasting in the 1950s and then after the emergence of the internet to the public in the 1990s and the 21st century with its myriad of media choices for people. Since then the readership of printed media has declined whilst digital numbers continue to climb. This is mostly due to television and the internet being able to offer immediate information to viewers and breaking news stories, in a more visually stimulating way with sound, moving images and video. Newspapers are confined to paper and ink and are not considered as ‘alive’ as these other mediums.