Comparing Jimmy John's, Quiznos, And Firehouse Subs

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A well-known company that I know of is Subway. Three direct competitors for Subway are Jimmy John’s, Quiznos, and Firehouse Subs. They all are direct competitors because they all specialize in a variety of subs. Three indirect competitors for subway are Magic Wok, Starbucks, and Chipotle Mexican Grill. They all are a restaurant/fast-food chain, but they don’t specialize in subs like Subway. Therefore, they are competitors but not direct competitors because if a consumer is seeking fast-food they can choose one or the other without getting the same type of food.

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