Comparing Discount Stores

Comparing Discount Stores

Introduction:

When a consumer needs an object there are many places they could turn to, if they are not in immediate need of the item they may choose to order it off of a online store, if price isn’t an issue they may turn to high-end retailers. But if they need an item which has both the quality they want, does not break the bank, and they have access to it immediately many customers may turn to discount stores. Discount stores include the likes of: Target, Walmart, and Dollar General among many others. These discount stores typically sell products which are of quality value and prices that their typical customers could afford. Discount stores are increasingly common to find, they have spread like wildfire reaching

There are three different types of Walmart stores: Walmart Supercenter, Walmart Discount Store, and Walmart Neighborhood Store. Walmart’s total revenue for the previous fiscal year that ended on January 31, 2017 was $485.9 billion. Which currently makes them one of the biggest retailers in the world. Not only can you shop for groceries at Walmart, but also clothing, electronics, home goods, etc. Walmart is constantly coming up with innovative ways to improve their customer’s quality of service. For example, Walmart’s online presence has grown in the past few years with online grocery pickup and two-day free shipping

The biggest difference was there was a flip in ranking between Walmart and Dollar General. One possible reason for this difference between our personal rankings and the ACSII rankings is a difference in policy: both in the way of thinking and in the policy of customer service. First off the way of thinking, which could also be contributed to bias, is fundamentally different. This group was basing our ranking off personal experience and quality of the item, whereas the ACSI ranking is based off a survey taken by customers where each question is weighted to determine customer loyalty (). Within both of these companies, Dollar General and Walmart, are also fundamentally different customer service policies. At a smaller store like Dollar General, there is more likely to have an employee within sight, and the employee is more likely to walk the customer to the item they are looking for if asked for help, or at least be more helpful in determining where the item the customer wants is. Whereas in Walmart, if you can even find a employee to ask for help, there are so many different departments in such a big store, that the employee is more likely than not to not know where the product