Comcast Corporation Business Analysis

Comcast Corporation is a media conglomerate with wide-spread reach across multiple industries. Comcast consists of four lines of business including Comcast Cable, NBCUniversal, Comcast Spectator, and Comcast Ventures. With the addition of NBCUniversal and Universal Studios in 2011, Comcast Corporation grew to five reportable business segments: cable communications, cable networks, broadcast television, filmed entertainment, and theme parks. As of December of 2016, Comcast’s two primary business are Comcast Cable and NBCUniversal accounting for nearly all the company’s revenue. Comcast’s largest business is Comcast Cable, providing cable communications for residential and businesses, representing 66 percent of Comcast’s revenue. Comcast’s

Acquired in 2011, NBCUniversal is comprised of cable networks, broadcast television, filmed entertainment, and theme parks. The cable networks segment is made up of 16 national cable networks, 15 regional sports and news networks, and over 60 international channels. The most popular cable networks are Bravo Media, Sprout, and the USA Network. NBCUniversal’s broadcast television is the nation’s first national broadcast network, founded in 1926. Broadcast television network provides viewers with a NBC’s national programming as well as local programming from more than 200 affiliate stations. Through NBCUniversal’s Spanish language broadcast network, Telemundo, reaches United States Hispanic viewers in 210 markets through 17 owned stations. Telemundo is the second largest worldwide Spanish content provider operating in over 100 countries in over 35 languages. In 2011, Comcast began an effort to launch 10 new independent television networks over the next eight years. Comcast’s efforts to expand this segment has paid dividends through the ____. Next, Comcast’s broadcast television is the third largest reportable business segment for Comcast. The broadcast television segment operates the NBC and Telemundo broadcast networks. The broadcast television distributes entertainment, news and sports programming that reaches virtually all United States households. As of December 2016, Comcast’s broadcast television segment owned rights to over 100,000 episodes of content. More importantly, Comcast reached broadcasting deals with the Olympic Games, NASCAR, National Football League, National Hockey League, as well as other sports leagues. Next, Comcast’s filmed entertainment segment produces, acquires, markets and distributes filmed entertainment across the world, and it also develops, produces and licenses live stage plays (Reuter__). Comcast’s films are produced under the Universal Pictures, Illumination and Focus Features