Comcast: Attractiveness Within The Industry

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Attractiveness Within the Industry
The cable markets industry is heavily saturated with providers of video, data, and voice services. Comcast has built its core business on fiber optic cables; once a sustainable competitive advantage, but now may be a hindrance. As technology improves, customers are now using more bandwidth than ever to power the latest video and Internet services. Comcast is uniquely positioned within the cable markets industry because of its strong alliances, economies of scale, and strategic expansion efforts, true key success factors.
Comcast has entered strategic partnerships to acquire programming and distribution rights from the likes of ABC News, Walt Disney, Sony Pictures Entertainment, and T-Mobile. If the merger

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