Colliers Case Study

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Guest Lecturer #4 - Colliers

1. The management objectives focus driving the hotel’s income generating potential for its owners. Vincent implied three key objectives Colliers set for potential opportunities; how many number of rooms (80+), what services do the building provide for and a high quality condition report. Consequently, they structure their quantitative analysis around occupany rates, room rates per night and ancillary services per room. Running Yeilds were important in stabilising cashflows over the investment horizon. These are the quantitative meterics that drive the Hotel’s revenue base. Further Colliers targets 80+ room size pushing it into bigger scale projects where they can add value back into the investment. Vincent spoke …show more content…

Colliers’ investment process is a key indicator of the need to split building and equity returns. While their management services focus on building returns their sales and investment teams focus on equity returns for potential stakeholders. Their investment process begins with a market analysis and historical performance analysis. This is an area where building and equity returns are both analysed to give management and investors the ability to assess attractiveness of the opportunity. We then see a divergence and move to the next stage, benchmarking. This stage focuses on comparing the building returns over various time periods and to its competitors. Colliers then will develop trading projections to allow it to forecast future building returns and test this model rigorously. Financials and valuations make up the next stage of the process which is focused on implementing the forecasted building returns and incorporating the various capital funding requirements by investors. The main purpose hear is to analyse the equity returns of a project given the various investor preferences. Quantitatively speaking management looked to unlevered project IRR while investors looked to running yeilds and levered IRR to assess property …show more content…

The key theme driving their cashflow analysis was a detailed analysis of their income streams this has wide reaching implications in order for Colliers to meet their investment objectives. The breakdown of ancillary and core room offering is the pertinent example and drives their analysis by way of occupancy rates, ancillary services per room, rooms per night sold. These meterics allow management to anaylse what are the key areas that make-up revenue and through the value add process can focus efforts of driving particular areas of the business to maximise the owner’s return. This lends itself to the concept of splitting returns to match objectives of the investors. Further Colliers can ascertain what are the sensitive revenue streams to their bottom line, Colliers can then run a sensitivity analysis to really focus and outline to managent and investors alike the risky cashflows. An prudent suggestion would be to discount the different revenue streams are risk adjusted rates. The analysis facilitates a healthy anaylsis of risk vs return, the opportunity of future benefits with the risk that those benefits wont be realised. That is why an analysis of their revenue structure is so important in driving bottom line equity and building

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