Cole's Campaign Case Study

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The resources devoted to Cole’s paid promotion and advertising must achieve three critical goals. First, promotional material must make “Joshua Cole” a known name before the General Election. Second, promotional material should convey political ideology and platform. Third, promotional material must inform voters of the General Election and encourage voters to participate in the election. With less name recognition than his opponent and his predecessor as for Democratic candidate, both of whom garnered name recognition as members of the Stafford Board of Supervisors, Cole’s campaign must ensure voters are aware not only that Cole will be on the General Election ticket, but also aware of his name and personality weeks or months before the

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