Since 1952, television has played a major role in presidential elections. Television allows candidates to reach a broad number of people, and personalities, to help push along their campaigns. Campaigns help the candidates just as much as the voters. The candidates get to be identified, and known to the voters, and the voters get to hear and see how a specific candidate identifies with their needs and wants. The best way to get this information out there is through the most used form of media, television.
When candidates develop a plan of attack for campaign advertising, they tend to aim for at least four types of commercials. One form or type of commercial is those which play on the fears of countrymen. Fear is a good emotion to play on, if your opponent is “unknown or untested” nationally. Instill in fear of the opponent is a good way to gain the upper hand in an election, because if people don’t feel their president can make safe and smart decision, nine times out of ten they will not want that person in office. In the past the “fear” factor, made people think what if? And in return they start to second guess who they want in office.
In the election of 2004, the bush campaign ran an advertisement; whose focus was to act on the fear of Americans. The bush campaign ran an ad titled “Finish It” (1). This ad showed that the war in Iraq was necessary, and needed, and if John Kerry was elected to office the harmful acts against America would go unpunished. I didn’t particular like this ad, but I think the message was clear and a lot of Americans identified with this ad. The impact of this ad, caused myself and many others to think, that if we elect a new president in war time, what would happen to the people in Iraq, and more importantly what would happen to the troops.
Another type of commercial that campaigns look to run is the “real people” ad, or the ads that show the candidate to be “just like everyone else”. These ads are used to connect with the people, and show how a candidate relates to the needs and wants of everyone. When people get the feeling that a candidate can relate to their needs and wants, they lean more toward supporting that candidate.
Campaigns allow the candidate to reach out to prospective voters and get the issues o...
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... there attitude. On the republican side you had an overwhelming amount of ads that made Senator Kerry seem like a person who you could not trust, and a person who only looks out for his own best interest. Where as on the democratic platform you have ad that show Americans rallying together, you have ads that appeal to a sensitive, family oriented nation that just want to feel safe and secure. The democratic ads are warm and caring, while the republican ads are cold and stern.
Unlike ads of the past the ads displayed in the 2004 election were heavily focused on information and factual content. The voters are forced to make a decision on war, foreign affairs, and military issues. The scope and focus of the ads form both political parties were mainly to get voted in the ever so popular electoral swing states. I think the ad were obviously effective due to the outcome of the election. Political ad make all of the difference when it come to those state who are on the border and you never know which way the electorate will vote. And Negative ads play an even bigger role because people always forget the good things about a person and always remember the bad.
Using Negative or Attack Ads involves saying bad things about your opponent. It's basically making voters scared about their future if the other candidate wins. The ad that was posted by former president George Bush was to influence voters to vote for him instead of his opponent. He put out an ad saying that his opponent was against our defense system and that worried our nation. This greatly limited his opponents chances of getting
Denise Grady’s (2006) article sound a strong wake up call for the American government and for the American public to re-evaluate their guiding principles towards war in Iraq and the continued presence of the American soldiers in the Iraqi soil. Grady delineated the enormous damages the war had costs in not only monetary terms but also the future of thousands of promising young and talented men and women sent in the Iraq War; that had no clear benefits to them or the American people.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political campaign commercials of the 2008 presidential election reveals the different informal fallacies utilized to gain support for one of the candidates or misguide the public about the opposing candidate.
Ads if used correctly are what will draw the target audience the makers are attempting to reach. Simply using a catchy catch phrase could make something people view as a horrible experience such as getting a flu shot into something necessary. Ad campaigns are successful when using persuasive media techniques to draw in their attended audience.
How could this be? How did the commander and chief of what could be considered the greatest victory in modern American history defeat the Iraqi army and one year later lose the election for the presidency? The answers to these questions, as well as explanations for the outcome, lie within the campaign strategies and tactics used by each candidate. There were various major political events and public opinion data that occurred throughout the general election stage of the campaign. This paper will analyze both the political events and the public opinion data, in hopes of developing a better understanding as to what helped shape the overall outcome.
One reason political parties have a positive effect on American politics is that they unite and organize Americans that share similar viewpoints on a variety of political issues. Political parties allow Americans to select a party that demonstrates their personal values/beliefs and articulates their views on ways to overcome the issues facing America. Murray S. Stedman, J...
Hillary Clinton’s campaign advertisement effectively gets
When it comes to voting there are some major issues of concerns of whom the voters choose to votes for. Some of these issues consist of party affiliation, group interests, the candidate themselves, the economy and policy issues. In the election
With improvements to broadcasting technologies and greater access by more families, television was now in more homes in the 1960’s, bringing news, advertising, and family comedy shows to the nation. Moreover, the influence on social aspects of people’s live was apparent when it came to depicting women and their gender roles through acting. Consequently, television played another role regarding social dynamics thus, showing the realities of civil rights and the horrors of war. Additionally, television brought the political candidates to the forefront and had a strong influence on the American people’s political ideologies, as the first ever presidential debate aired on television. Finally, television aided the economy by waging advertising campaigns that convinced consumers to purchase their products. Coupled with consumer’s extra income contributing to a strong economy, despite the slightly high unemployment rates. As can be seen, television played a key role in the social, political, and economic culture in the 1950’s and
Imagine a world in which presidential debates were not televised, and a person would have to read the newspaper to get all their political news. Just how different would our country be today? Television has a huge effect on American politics. It is often the main source from which people derive their reasoning and opinions from. There is a plethora of news television channels to choose from and gather information from. These channels often run all times of the day. Keeping American citizens up to date on all developing news. Television properly helps U.S citizens vet and get to know the candidate, as well as the candidate's plan.
The campaigns now days tend to be more on the negative side but negativity sells in this country. While positive campaigns reflect more on the positive goals of the campaignee it ...
In the US, mass media plays a significant role in politics. One of the key roles mass media plays in politics includes the airing of the platforms of various politicians. The media influences the view of people on politics and politicians. As the opinion of individuals is affected, the results of the votes are consequently changed (Holden, 2016).
The current role of mass media in politics has definitely played a significant role in how view and react to certain events and issues of the nation. Newspapers, magazines, television and radio are some of the ways information is passed onto many of the citizens. The World Wide Web is also an information superhighway, but not all of the sources on the Internet are credible. Therefore, I will only focus on the main three types of media: written, viewed, and audible, and how they affect whether or not democracy is being upheld in the land of the free. The media includes several different outlets through which people can receive information on politics, such as radio, television, advertising and mailings. When campaigning, politicians spend large quantities of money on media to reach voters, concentrating on voters who are undecided. Politicians may use television commercials, advertisements or mailings to point out potentially negative qualities in their opponents while extolling their own virtues. The media can also influence politics by deciding what news the public needs to hear. Often, there are more potential news stories available to the media than time or space to devote to them, so the media chooses the stories that are the most important and the most sensational for the public to hear. This choice can often be shaped,
Mass media has come a long way since 1960. President Nixon first used the media to present himself to the United States citizens. The history channel stated, “The Kennedy-Nixon debates not only had a major impact on the election’s outcome, but ushered in a new era in which crafting a public image and taking advantage of media exposure became essential ingredients of a successful political campaign.” (A&E Television Networks, LLC)