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Coca-cola business strategy
Coca-cola business strategy
Coca-cola business strategy
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INTRODUCTION
As the level of competition increased in the 1990s and markets became global, so did the difficulties and challenges connected with getting a good or service to the right place at the right time at the lowest cost (Moberg, et al., 2002). Because of this, organisations realized that improving efficiencies within an organization is not enough but that their whole supply chain has to be made competitive or aggressive (Power, et al., 2001).With that said, managers ended up being forced to seek and implement ground-breaking strategies with which to improve or enhance their organization’s competitive edge as well as their profitability. Due to the difficulties and pressures they faced, organizations soon came to understand the significance
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However, as Coca-Cola developed and expanded, it’s supply chain also developed with it (Tallant, 2010). Coca-cola, which is now one of the world’s most celebrated and largest brands in the beverages industry was established amid the year 1886 by pharmacist Doctor John Pemberton in Atlanta, Georgia USA.
As expressed by Berry (2010), Coca-Cola has individuals in Atlanta who deal with the brand and general showcasing, item advancement and other supply chain viewpoints. However, every nation has its own particular bottler. Although this organization is enthusiastic for a portion of the pacakaging operations, it doesn’t mean that the Coca-Cola organization and the bottlers are one big entity.
As Coca-Cola expanded nationally and internationally, the firm recognized the need to control inventory and its related expense to the organization. Frameworks like the material requirements planning (MRP) and the manufacturing resource planning (MRPⅱ) provided organizations like Coca-Cola the ability to track inventory accurately (Tallant,
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What this means for McDonald’s is that they don’t start to cook, assemble or preheat their stuff until they receive a customer order.
One of the advantages of the JIT system is that it allows for McDonalds to uphold the objective of fast food restaurants of serving freshly prepared foods taking the shortest amount of time. This also means that the restaurant ensures to serve good quality products. The JIT inventory management system also allows McDonald’s to uphold their humble beginnings of a drive-through restaurant allowing for customers to readily purchase a meal with as little inconvience as possible.
Therefore the advantages of McDonald’s for using JIT inventory management are the: reduction of cost of ordering,reduction of cost of holding and reduction in safety stock. This makes McDonald’s more favourable to customers resulting in McDonald’s having the upper hand when it comes to customer
The article discusses how Panera Bread had to rethink its service model seven years ago. Customers had to wait in line approximately eight minutes to place an order. Furthermore, ten percent of the time, the orders were incorrect. As a result, the company decided that online ordering was the solution to their problem. In 2012, the organization opened a Panera prototype in Braintree, Massachusetts to test the elements of “Panera 2.0”. “Panera 2.0” consisted of self-order kiosks, delivery, digital ordering and a new practice of bringing food to customers’ tables. Getting the right process took Panera Bread over six years. However, all the time spent and money invested paid off for the company. Panera is now recognized as one of the best-performing chains in the industry. In addition, a quarter of the company sales come from online ordering and customers waiting time to place an order reduced to one minute. In 2016, the company posted its best sales growth in four years, outperforming the industry average by 6.5% points.
Kuiper Leda lacks an effective Inventory Management to handle properly the increase in demand of stock and production. An inventory management plan would be capable of forecasting errors in production, client-required service levels, total lead time in manufacturing a unit or batch of the product, and demand priorities. Inventory control is a challenge currently because of the size of Midland Motor's order. In order to meet the demand the company needs to increase the inventory which increases the inventory costs. KL have an opportunity of using the Just - In - Time method of inventory control which eliminates waste by making the resources and labor available only in the time and amount required. It will help increase productivity, product quality and work performance while saving inventory costs for the company. (Curtin, 2008). Kuiper Leda also needs to keep in mind that they will still have to fill orders from other clients that have previously placed orders or even new customers.
Inventory management has traditionally been considered as a necessary resource that every company needed. Its primary purpose was to evaluate and control inventory from the raw material level, through the production process and control stage, to the final out-door delivery. These older models of inventory management had several issues, such as inefficient control system, long cycle time, and bureaucratic process. Beginning in the late 1980s, many corporate businesses became deeply interested in developing new inventory management system that will reduce operation cost and expand market chare. Today, the business world is still improving its inventory system. The most effective systems are now not just count products and manage production schedule, but obtain lower prices by making large purchases, and increase inventory turnover. Today, forward-looking corporations build their serious efforts at inventory management systems through implementing new technologies, involved digitization, Internet, high-speed data network, and other e-sources that became available after business outsourcing and globalization.
Over the half century, McDonald’s had been defining the fast food industry and well known for its low price and convenience. However, as the rise of Wendy’s, Subways and Chipotle Mexican Grill, McDonald’s starts losing revenue and facing the strategic problem of losing its uniqueness by trying to satisfy all the customers in different segments. For example, McDonald’s offers a kiosk feature that allows customers to customize everything about the burger, from the type of bun to different cheeses and sauces that goes on it. This concept is similar to Chipotle Mexican Grill and Panera Bread, where consumers can customize ordering and get fresh ingredients. However, the major customers of McDonald’s are low-income, and the kiosk concept leaves
Logo is acknowledged everywhere throughout the world. The Coca-Cola drink was established in 1886 in Atlanta, Georgia by creator John Pemberton, an average of nine servings of Coca-Cola was sold each day. As of today, Coca-Cola has expanded its numbers to 1.9 billion servings of company merchandise (Coca-Cola, 2017, Who we are).
The basic premise for JIT is fairly simple: a company only produces an item when there is a need, or just-in-time for a company or individual to purchase it (Manoocherhi, 1988). The theory of JIT also accepts that there may be a need for an item at another work station and this would also create the need for production. Rather than utilizing the common practice of mass production and attempting to sell and distribute the products after they are created, JIT waits until there is a defined need that must be met. By doing this, JIT systems allow companies to decrease the level of production, decrease the necessary manpower hours utilized in mass production modes of supply, and eliminates the waste inherent in over-production. These techniques are especially effective for small companies, who are far less able to absorb the impact of unsold products. JIT has been shown to significantly impact reductions in overhead costs that reduce re-investments, and encourage stabilizing business practices(Manoocherhi, 1988).
In the competitive environment, it is necessary for moving products involves reception of products at an intermediate location, store, repackage, clear customs and transport to final destination. The other factor in the supply chain logistics is speed given information flows fast in the internet era. The customer expects everything quick accustomed to the instant status access to the information. With the real time inventory, customer expects the location of the product, it is next scheduled movement and the final delivery schedule.
Under this element, the company integrates different technologies into its processes, and this, in turn, leads to an increase in the efficiency of the operations of the company. For example, in its distribution system, Costco utilizes the cross-docking technology to help in the conveyances of products in the different locations. This ensures that there are no product delays in the respective markets (Guo, 2016). Accordingly, Costco can attract more customers who prefer the warehousing services provided by the company. Overall, Costco exploits the Porter’s value chain elements to increase the productivity and efficiency of its operations while also lowering the cost of margins related to the operations of the organization (Guo, 2016). These benefits result in different competitive advantages to the company which in turn increases the profitability of the organization. For each of the Porter’s value element, the different stakeholders of the company are also impacted
Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.
According to Srinidhi and Tayi (2004), companies that are flexible enough and are able to change from a JIT system to a traditional inventory system will have a competitive advantage over other firms who do not switch. In such uncontrollable environments, the major benefit of JIT becomes a handicap with the increase in delivery times and the added data handling and coordination required in such times. This leads to a decrease in quick response time, which ultimately leads to increase in costs to the firm.
Inventory management is a method through which a business handles tangible resources and materials to ensure availability of resources for use. It is a collection of interdisciplinary processes including a full circle of the demand forecasting, supply chain management, inventory control and reverse logistics. Inventory management is the optimization of inventories of manufactured goods, work in progress, and raw materials. According to Doucette (2001) inventory management can be challenging at times; however, the need for effective inventory management is largely seen more as a necessity than a mere trend when customer satisfaction and service have become a prime reason for a business to stand apart from its competition. For example, Wal-Mart’s inventory management is one of the biggest contributors to the success of the company; effective and efficient inventory management is of critical importance.
McDonalds believe that good customer service is the responsibility of everybody in the company. Every employee has a part to play in providing with a service with best practise found anywhere in the trade.
Local Capacity. The convenience store chain can provide local cooking capacity at the stores and assemble foods almost on demand. Inventory would be stored as raw material. This is seen at the U.S. fast-food restaurant franchise Subway where dinner and lunch sandwiches are assembled on demand. The main risk with this approach is that capacity is decentralized, leading to poorer utilization.
Inventory management involves planning, coordinating, and controlling the acquisition, storage, handling, movement, distribution, and possible sale of raw materials, component parts and subassemblies, supplies and tools, replacement parts, and other assets that are needed to meet customer wants and needs (Collier & Evans, 2009). In order for business and supply chains to run smoothly, they must meet all the listed requirements for effective inventory management. Thus, inventory management must be managed wisely in order to be a successful an...
Coca-Cola started out small in Atlanta, once as a Candler started the Coca-Cola company he " begun an active and innovative marketing campaign that spurred the wide distribution of Coke across the United States." Once he had this going he had to strategically plan on how to bottle his soft drink and get it ready for shipping. Once the product was bottled he had to plan on how his product would be distributed. "In 1899 the Coca-Cola company first signed a bottling contract, As a Candler did not believe bottling would be successful and sold the bottling rights to Benjamin Thomas and Joseph Whitehead." They successfully bottled the Coca-Cola product. Now that bottling and shipping the product wasn't the issue, Coca-Cola was shipped throughout the Un...