Chipotle A Socially Responsible Organization Essay

1.Is Chipotle a socially responsible organization? Why or why not?

Socially responsible organization means that the behavior and the actions of the organization benefit the society. In this case Chipotle can be considered one of the socially responsible organization since it is investing in local farms. It pledged to purchase million pounds of fresh produce, which encourages small family farms to build relationship with supplier. Despite the fact that this pledge is helping small family farms to stay in the business, Chipotle is being socially responsible organization by benefiting farmers, adding value to the business and creating positive approach between suppliers and businesses.
Chipotle is also a member of “No Junk” campaign. This campaign

Chipotle set a goal to adopt proactive approach to go beyond the industry norms and make a change to the food source, to be 100% natural, meaning that animals are free of hormones and antibiotics and their diet is vegetarian. It was almost unprofitable to switch Chipotles entire menu to 100% natural overnight. Chipotle adopted a “moving money” approach, which enabled the company to make a profit and at the same time improve the quality of the food that customers would value. From 1999 until 2007 the company was able to source 60% of the beef from naturally raised supplier, and it reached to 100% in 2013. Similarly, for chicken supply, it took Chipotle 11 years (from 2002 until 2013) to reach to 100% natural. Another effort for green marketing was to eliminate trans fats and purchase black beans from certified organic suppliers. With tremendous efforts and dedication in 2010 the company was already able to purchase 60% of the black beans from organic