Chevrolet Motor Company

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Projected to be the world's most populous country by 2025, India is a fast growing country that potentially could become the leading economic system in the world. Chevrolet, a part of General Motors a United States company, is one of the top brands of vehicle sales in the United States, in which most are manufactured in India. Chevrolet is currently selling models specifically made for the India market in India, but most of Chevrolets involvement in India is through manufacturing. India’s topography, demographics, economy, government, business customs make India a poplar destination for business to manufacture, and import and export goods.
Over a hundred year company, Chevrolet was founded in 1911 by a Swiss immigrant Louis Chevrolet and U.S. entrepreneur Billy Durant and called it Chevrolet Motor Car Company. Seven years later in 1918, Chevrolet Motor Car Company completed a reverse merge and combined with General Motors. General Motors was the first automobile company to open an assembly plant in India. It wasn’t until 2003 that Chevrolet officially began business in India, and as shown in the table below, India is ranked ninth in total sales in 2013. In 2012 Chevrolet created an equal joint venture company called Commonwealth to manage Chevrolet's ads and marketing in China and India. Manufacturing plants in India include Halol, Gujarat and Talegaon Dabhade, Maharastra; which can manufacture 385,000 vehicles annually. Chevrolet’s main headquarters are in Halol , Gurgaon, and Bangalore.

Top Ten Chevrolet sales 2013[19]

Rank in GM Location Vehicle sales Market share (%)
1 United States
1,175,812 36.9%
2 Brazil
632,201 13.3%
3 China
595,068 12.5%
4 Russia
173,485 3.6%
5 Mexico
162,461 3.4%
6 Canada
150,540 3.2%
7...

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...olet has been doing official business within India for 11 years, India ranks 9th in worldwide sales. My suggestions could posibily make them even higher on that list. The best things in my option for Chevrolet to do in India to improve their business is to eliminate the independent contractors, target the growing markets, localize manufacturing, and focus on it being a westernized brand.
India is predicted to be the most populous country by 2025, being involved in a county of that size with any product or service is crucial. Although there government is strong, and high trade rates made business deals difficult, it is all about relationships and building creditably. Chevrolet, already being there can take there already established connections and creditably and expand. As stated by Ernst & Young, India is the “most attractive investment destination in the world.”

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