Chanel No5 Advertisement

647 Words2 Pages

Chanel No5 Advertisement

Throughout this advert, the producers use short shots to keep the

viewers interested. The first shot is a high shot as the model walks

across the ridge to the vault with a number '5' across it. This shot

makes the model look small and innocent. Once the model opens the

vault, the camera cuts to a behind shot. The viewers have not yet seen

the model's face, which adds the mystery to the advert and again keeps

the viewers interested. The camera then cuts to in front of her and

watches her slowly comes towards you but before you can focus on her

face it cuts to the wall of Chanel No5 perfume bottles. There is

another quick cut to behind the wall of bottles as the model reaches

out and picks up a bottle. The place where the bottle used to be is

now the model's face, framed by the other perfume bottles. You can now

see the true beauty of the model. The camera then does a close up of

the model's face as she rubs the perfume behind her ears. Again the

camera cuts to a middle shot of a silhouetted, panting wolf padding

along the path. This surprises the viewer, adding more mystique and

making the viewer wanting to know what will happen next. It then cuts

back to the model. It is a low shot as she confidently swings on her

coat. The model is now powerful. She walks to the door. The camera

cuts to the wolf coming up behind the model. The camera does a middle

shot of the model. She raises her hand to her lips and the camera cuts

to the wolf as he comes to a halt. The camera cuts back to the model

as she places her finger to her lips and says, "Shh". There is then a

high shot of the wolf as he submissively sits down. The...

... middle of paper ...

...hen the perfume

bottles framed her beautiful face. This seems like she is part of

Chanel. She is just as precious.

The narrative of this advert is very clear. It is the theme of the

fairy tale of Little Red Riding Hood. She is in her red coat and the

wolf is guarding the precious perfume. But the wolf is inadequate. She

manages to over come him.

In this advert there is not a lot of language. The only spoken words

are, "Share the fantasy, Chanel No5". Also Chanel No5 is displayed on

the screen. 'Share the fantasy'. This could mean that the whole advert

is a dream which you can be part of if you buy the perfume.

This advert is very clever as it persuasively sells the perfume

effectively. It portrays that it is expensive, precious, important and

superior. It kept me interested throughout the whole of the advert.

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