Cause and Effect Essay - McDonald's Causes More Deaths than Terrorists

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Cause and Effect Essay - McDonald's Causes More Deaths than Terrorists

It was probably inevitable that one day people would start suing McDonald's

for making them fat. That day came this summer, when New York lawyer Samuel

Hirsch filed several lawsuits against McDonald's, as well as four other

fast-food companies, on the grounds that they had failed to adequately

disclose the bad health effects of their menus. One of the suits involves a

Bronx teenager who tips the scale at 400 pounds and whose mother, in papers

filed in U.S. District Court in Manhattan, said, "I always believed

McDonald's food was healthy for my son."

Uh-huh. And the tooth fairy really put that dollar under his pillow. But

once you've stopped sniggering at our litigious society, remember that it

once seemed equally ludicrous that smokers could successfully sue tobacco

companies for their addiction to cigarettes. And while nobody is claiming

that Big Macs are addictive -- at least not yet -- the restaurant industry

and food packagers have clearly helped give many Americans the roly-poly

shape they have today. This is not to say that the folks in the food

industry want us to be fat. But make no mistake: When they do well

economically, we gain weight.

It wasn't always thus. There was a time when a

trip to McDonald's seemed like a treat and when a small bag of French fries,

a plain burger and a 12-ounce Coke seemed like a full meal. Fast food wasn't

any healthier back then; we simply ate a lot less of it.

How did today's oversized appetites become the norm? It didn't happen by

accident or some inevitable evolutionary process. It was to a large degree

the result of consumer manipulation. Fast food's marketing strategies, which

make p...

... middle of paper ...

...d McDonald's

just suffered its first quarterly loss since the company went public 47

years ago.

The obvious direction to go is down, toward what nutritional policymakers

are calling "smart-sizing." Or at least it should be obvious, if food

purveyors cared as much about helping Americans slim down as they would have

us believe. Instead of urging Americans to "Get Active, Stay Active" --

Pepsi Cola's new criticism-deflecting slogan -- how about bringing back the

6.5-ounce sodas of the '40s and '50s? Or, imagine, as Critser does, the day

when McDonald's advertises Le Petit Mac, made with high-grade beef, a

delicious whole-grain bun and hawked by, say, Serena Williams. One way or

another, as Americans wake up to the fact that obesity is killing nearly as

many citizens as cigarettes are, jumbo burgers and super-size fries will

seem like less of a bargain.

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