Case Study: The Entrepreneurial Mindset

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The Entrepreneurial Mindset
1) Introduction:
Entrepreneurship is Conception of a Business Idea and turning it into realty.
A Mere Conceiver of an idea isn’t an entrepreneur. He is just an innovator.
An Entrepreneur should be willing to take risks to take his idea/product into the next level.
An Entrepreneurial mindset can be characterized as Willingness, Capacity and Ability to Develop, organize and manage a Business and Willingness and Readiness to Accept/Face the Challenges/Risks that come with it.
Steve Jobs is my favorite Entrepreneur.
2) STEVE JOBS- A Brief Profile:
Even for a Business Amateur, Steve Jobs needs no Introduction. He is an inventor, Marketer, Entrepreneur and a Computer Scientist. Jobs is the Founder CEO of Apple Inc, NeXT …show more content…

Companies like IBM and Sun Microsystems were servicing the orders of Business Enterprises. At the Same time, Jobs, a Lad of 21 along with his friend Steve Wozniak started Apple Computers in garage of his old house with a revolutionary idea to supply every American household with a personal computer. In 1977, Jobs introduced Apple 2. It was the first highly successful Micro computers project which were produced and sold in bulk. Due to a power struggle that ensued inside the company, jobs resigned. In 1997, Jobs returned to Apple as a result of Apple’s Purchase of NeXT computers of which he was CEO. He was responsible for invention and marketing of many state of the art products like Macintosh, iPad, iPhone, iPod, iMac and iTunes. Jobs at Apple has revolutionized five industries namely Personal Computers, music, phones, tablet computing and digital …show more content…

Jobs finding Pixar after being ousted from Apple highlights his creative side.

4) JOBS’ Advertising and Marketing style:
Jobs was not only the inventor and innovator but also the marketing person behind all or the most of his products. He is admired for his rhetoric and persuasive ways of salesmanship. He is known for Grand Product launches at Macworld Expos and at Apple Developer’s conferences. His Keynotes speeches are also popularly known as Stevenotes. His Advertisement skills are evident from His 1997 campaign “Think Different”. Jobs’ Persuasive way of speaking maybe attributed to sale of millions of his products like iMac, iPhone, iPod and iPad.
5) Personality Characteristics and Management Style Of Steve Jobs:
Management

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