Case Study Of Paypal

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After De-merger PayPal’s strategies and its positioning after the demerger Road Ahead for PayPal (options) PayPal is into Payment business and the business has changed a lot since its merger into EBay. The growth opportunities for the PayPal in the global sector is huge. The under developed countries and developing countries of Africa have been using the mobile payment services a lot (Usage of M-pesa in Kenya etc.). The growth rate of mobile payment services is substantially greater than the growth rate of e-commerce. The payment services have taken off after the M-pesa success in Kenya. This provides PayPal with a great opportunity to expand its operations globally and also by acquisitions of the other mobile payment services they can grow …show more content…

So EBay needs to improve the relations with the customers before it acquires more. So EBay has planned to concentrate on their current customers by improving the security and also improving the services to their current customers Demerger gives EBay an opportunity to concentrate on its core business. Now it also doesn’t need to fund the PayPal operations. This would remove the dilemma if any faced by EBay when allocating the funds among different organisations. The merger in 2002 was thought to foster growth to both EBay and PayPal as participants of auction on EBay would be directed to use PayPal services and PayPal customers also will find it easy to purchase on EBay. But merger could create the additional benefits to EBay aside the additional traffic generated. As EBay has the cash and reserves after the demerger, it can increase its operations either through organic or inorganic growth. EBay can go on to acquire e-tail firms to increase its operations and also to bring in new technologies into its operations to improve its services. EBay’s aim is “to be the world’s most vibrant marketplace for discovering great value and unique selection

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