Case Study Of Paris Disneyland

Paris: The reason why compare with Paris Disneyland to estimate the innovation in the Disneyland’s expansion process is due to in European, there is a lot of theme parks from other companies like Disneyland which may draw the customers’ attention away from them, same situation happens to China, variety theme parks spread all over the different cities, how to stand out in this competitive entertainment industry in China, there would be something that the Shanghai Disneyland can learn from Paris Disneyland to use in their operations. Studies indicated that in Paris for the potential develop their company, Walt Disney have applied the specific method in implement the project in the new Europe zone. Even the culture for both of them can retrospect

According to the research did by Kinga Adrienn Kocsis in March 2014, In France, there was the franchise been applied in Disney theme park as a special mechanism to promote the Disney’s best success. All the parks are not just the Disney way of showing the customers their business culture, they attempt to produce the small single franchises to meet with different customer’s needs and want. Furthermore, same like Hong Kong Disney cooperate with the local government, Paris Disney have take the same process, however a lot of details would be different. Because in France some people assumed that their government was too generous to Walt Disney to open their project in Paris, as a global entertainment company their business culture have the strong affect on people, it may against and damage the traditional France culture. In response, Walt Disney have to form the company named Euro Disney SCA as a new way of partnership, in order to running as a sole general partner and only kept the minority of the interest to compromise to the France regulation. Produced the products which are not only have the origin Disney culture, but also combine with more French

For instance, few years after the first Disneyland park put into use, the other one named Walt Disney Studio was opened afterwards, inside the park, variety of franchises been created, such as Halloween and 20th Anniversary franchises, this is the innovation park not targeted on young Children their traditional customers, instead targeted on the elder customers which is the potential market for the Disney theme park. Better purchasing power than the young audience, design a place for them can easily draw the attention for different customers who have the different need. Especially the elder people is more enjoyed with the recreational facilities, that’s why a lot of other parks without an actual subject, nevertheless have more incentive facilities will have more tourisms in the daily basis. Moreover the elder people who are also the parents then will more willing to come to visit as for the ticket they bought, they can enjoy the time there as well as their children, not only experience for children. More endeavour have been done in to operation and design for their theme park in France by Walt Disney compare to the Hong Kong Disneyland which more contributed by the local