Case Study Of Ecobrew

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Recommended: Sustainability in a business context

In the spirit of sustainable business operations, I have named my brewing company EcoBrew. The mission of EcoBrew will be “To provide an affordable and sustainable beer that quenches ones thirst for both a well-made brew and an ecologically sound business operation.” I plan to nestle the self-sustaining operation in a quiet valley along the Colorado River, in the New Castle area. The strategic placement of the main operation facility is in an attempt to provide adequate water for the agricultural needs of the business. In addition, such a business can help stir the economy in the small town by providing jobs and a new industry. EcoBrew is going to be a beneficial and successful company that thrives in a small valley in the Western …show more content…

Marketing itself is generally done in several facets: social media, television and traditional mail marketing. Tackling each of these outlets will take precise execution and ingenuity to successfully fit into the company’s values. By addressing the challenges of marketing with creative solutions, not only will EcoBrew become an industry frontrunner but also attract key markets effectively. EcoBrew will be incorporating a full circle system of marketing that includes compostable paper marketing materials and precisely directed online/television advertisements. There are numerous benefits that sustainability can have as far as marketing …show more content…

Not only can the creative solutions cut cost and waste but they can also build an incredible foundation of values that attracts a variety of customers. The numerous facets of marketing will build a great amount of PR for the business, tackling current issues and staying with trends does not go unrewarded. In the court of public opinion, those who do little harm can win big, in the form of profits. EcoBrew will benefit massively from the good press that the operations will generate, the biggest of these benefits will be the encouragement of other businesses to follow suit. Moving industry forward is the largest benefit that sustainability has on

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