Case Study Of Coca Cola And Coca-Cola

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Pepsi may have brought in more revenue in 2011 than Coca Cola but its arch-rival sold $28 billion worth of soda while Pepsi only sold $12 billion. Coca Cola also exceeded Pepsi on America’s most popular soda list. Coca Cola being number one and Pepsi number two.
In 1975 there was huge controversy between Coca Cola and Pepsi regarding a blind taste. Even though Pepsi had been competing for market share since the formation ofPepsi-Cola in 1889, this blind test went in favour of Pepsi as more people on the blind taste test said that they preferred Pepsi over Coca Cola.
Naturally Coca Cola tried to come up with new ideas following these results, this lead to Coca Cola reformulating its cola and launching New Coke which was unsuccessful. This left Pepsi with an advantage to surpass Coca Cola’s sales. This wasn’t to last long as Pepsi made many mistakes of its own.
For the first time in twenty three years Pepsi decided not to participate in the Super bowl in 2010. Instead the company decided to invest $20 million for their ads. Pepsi believed it was an exercise in brand building. If this...

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