Case Study Of Cloudtail

During the year 2015 Cloudtail was the biggest seller on Amazon’s India platform. It generated at least 40% of the company’s sales in key product areas in some months. Cloudtail is dominant in fashion & electronics sales. It is 2 of the 3 largest categories for Amazon India.
In the year 2014, Infosys founder N.R. Narayana Murthy’s Catamaran Ventures & Amazon Asia jointly formed Cloudtail India inorder to sell various items such as Amazon merchendise, books, phones etc on Amazon.in under the seller name of Cloudtail as per Registrar of Companies i.e. RoC
The Cloudtail India is a fully owned unit of Prione Business Services Private Limited. The Prione is owned by Catamaran Management Services Private Limited, acting trustee of Hober Mallow Trust (51%), Amazon Eurasia Holdings (1%) & Amazon Asia Pacific Resources Private Limited (48%).
The Cloudtail, Prione also helps Amazon India by training sellers across the country & Sign-Up etc.
Expansion of Cloudtail shows how Amazon has used the loopholes in the law in-order to have a Direct Selling Model in the country which bans the e-commerce companies from selling goods directly to the shoppers.
The Amazon is shy about Cloudtail and its influence on Amazon is now under threat.
The government allowed 100% FDI in online retail of good & services under the marketplace model. But it also

Let’s say in small villages & remote areas where only few people have internet access. The customer can go to their local store & use the shop keeper’s internet connection to browse & select goods from Amazon.in. The shop keeper record their order & alert customer when their products are delivered to the store. They collect the cash payment & pass the money, minus a handling fee to Amazon. This arrangement intelligently patches the problem of conducting e-commerce in a cash economy. Also, the store owners report an increased in sales of their