ABC Company is a new start-up mobile hairdresser company that aims to start their business in the UK hairdresser sector; however, initially it would be in a mobile company format to give their business a smooth boost. The company intent to invest their capital in their services and quality to build a strong customer line that would be a smart investment for the future of this business.
Potential Customers
Initially, the company would target young people from the mass market. Targeting young people from the UK market will help the company to increase their business and make strong customer line. Moreover, targeting youngster initially from the mass market of the UK is because young adults (high school and college students) usually have a limited
…show more content…
Many hair salons offer full beauty service as a strategy to grasp the mass market. Many of the high-end hair salons have established their chain salons in metropolitan areas to help their high-end clients. In the case of ABC Company, it would be appropriate to offer diversity in their hair services like unique hair styling, hair colouring, haircuts, hair treatments and others on flexible prices to meet the needs and demands of the diverse customer with the different social …show more content…
Apart from the high-end salons, these competitors affect the business of any new start-up directly because of their customer’s lines and services. In such case, it would be beneficial for the company to focus on their services to build their own customer line.
Marketing Plan
Market Segment
ABC Company will initially target the young adults for their mobile hairdressing start-up. However, the company will narrow their services to male and female clients so is to fulfil their needs and requirement with more competence.
Male Clients – Men hair cutting services are quick and much simpler than female customers. Moreover, about sixty percent of mobile hairdresser business is conducted by male clients. Therefore, it would be appropriate for ABC Company to focus more on male clients.
Female Clients – Hairdressing service with female clients are more technical and require more time than in male clients. Therefore, it would be beneficial for ABC Company to hire a female hairdresser to solely focus on female clients and provide them satisfactory services.
Marketing
I am writing this letter of recommendation for Brandy Maiden’s proposal to add a Cosmetology course at UACCM. The cosmetology course is the professional practice of beautifying the hair, skin and nails. The career options are virtually limited, such as cosmetic chemist, aesthetics, make up artist, etc. The school can consider both needs of its production and input costs for overall structured curriculum further to review this proposal.
Ulta Beauty is the largest beauty retail store in the United States. They specialize in cosmetics, fragrances, skin, hair care products, and salon services. Ulta Beauty has been in business for 25 years and has grown to be top in their industry. With a wide selection of beauty products their slogan is “all in one place”. The contents within this paper will be providing a SWOT Analysis for Ulta Beauty. It is important to evaluate the ins and outs of a company to provide valuable information on the standings and future standings of the company. It also provides insight to develop strategies for long-term growths and shows potential threats that may hinder the bottom line.
Throughout the years, our qualified and dedicated team has successfully completed projects for various individual and business clients. Our extensively trained, skilled, and experienced professionals ca...
Belle Couleur¡¦s recognition of the constraints of the distribution channel and ability to respond to it would be another major strength. The main constraint in the distribution system would be the limited retail shelf space available to the numerous competing brands. The recent increased preference of retailers as the main choice of distribution for the several competing hair colorant brands has resulted in limited shelf space. So in order to accommodate the limited shelf space, Belle Couleur will introduce only fifteen shades of hair color in the Netherlands as opposed to twenty in France.
Mary Kay Cosmetics is a company known for providing women with exceptional opportunities for professional achievement and economic success and rewarding women for their success. Mary Kay Cosmetics uses several programs to motivate, recognize, and develop its beauty consultants, which include recognition in a monthly magazine, annual events, gifts and prizes and most importantly, financial incentives. At the heart of the financial incentives Mary Kay provides is the three car programs offered to beauty consultants at different stages of their career. The car programs have proven to be effective motivators; however the costs to the company have skyrocketed as the number of car winners as a percentage of beauty consultants has doubled, despite increases in program qualification requirements. The VIP car program is the main cause of concern for May Kay because of the large number of leased VIP cars, high interest rates and insurance premiums, and large losses on cars in service for short periods of time. Mary Kay's top management is now faced with finding a solution to rising program costs of their powerful incentive plan while maintaining sales force moral and motivation. The key issues that must be considered in finding a solution to the high costs of Mary Kay's Marketing Plan are how beauty consultants will respond to changes in the incentive plan and how implementing the necessary changes will affect the sales force.
Craig breaks down the gender biased commercials into four different categories. The first category, “Men’s
According to the article “It’s a Man’s World”, many fields are still male-dominated even though women have slowly started entering them. Historically women have been time and again been denied to enter certain occupations based on gender. Women still face many of the same challenges addressed in working in a male-dominated career. Earning the respect of their male colleagues, obtaining the same promotions and balancing work and home life appear to remain at the forefront of issues still in need of being addressed.
When asked, “What, in your own opinion, would make another successful in this position?” he said, “You need a lot of people skills.” He believes in order to run a barbershop; you need to be able to meet the needs of the customer. If the customer is not satisfied, you will lose their business. You must be patient. If not, the customer will not return for more service. It’s all about keeping the customer satisfied. This led him to the topic of supply and demand. Most of his profit is dependent on what the customer wants. For example, if the customers come in and want to purchase a bottle of water, you have to provide the water at their convenience. This will keep the customer satisfied and ensure their return for more business. Sometimes business gets slow. He feels the need to bring in more customers. To achieve this goal, he offers various incentives such as discounts. The discounts allow more people to come in and e...
The outcome of the students success only builds during their education; without the proper knowledge in the hair industry, building a strong clientele base seems nearly impossible. The students attending beauty school contribute to the instructors pay and expect the best effort possible to be put into the program; the instructors irresponsibility and false advertisement should be looked into others who are promoting programs: to promote students to join that college without any experience of attending there on a regular basis adds to the false information. Some students may have more success than others, but every student leaving the schooling should feel positive about the education provided to them and without that emotion, the student will fail to ever gain success in making it in the hair industry.
middle of paper ... ... “Three in four Americans (76 percent) say that a woman's appearance on the job is likely to affect whether she is taken seriously. Eighty-four percent of women and 68 percent of men agree with that statement”. To sum up, it is often said that advertising is shaping women gender identity, and some have argued that the statement is true, because of the higher amount of sexual references of women that advertisements show and the damage that occurs to women’s personality and the public negative opinions of those women.
It has been found that the company should target the market aged 18 to 44, married, living in urban China, and purchasing for personal use. In order to address and leverage the current internal and external situation, the recommended marketing communications objectives have been set as follows:
Product Characteristics: diverse; customers can receive top end service through to low cost travel and ongoing international hook-ups.
The company’s target market appears to cater to every type of person in the luxury sector. This is reflected with its high class amenities, such as the Michelin restaurants and spas. The Mandarin Oriental International Limited Annual Report 2014 outlined that the leisure travellers have had higher demand recently over business travellers, as well as, “…higher spending leisure customers now making up close to 50% of the Group’s room nights” (Photos.mandarinoriental.com, 2014).
As the marketing consultant for a hospitality management company, it is often my responsibility to define target markets for various restaurants and hotels. In fact, I have been tasked with creating a fictional hospitality operation, to utilize as an illustration to define a marketing strategy and target market. In addition, I must identify and analyze the product life cycle of an organization that has been in business for a minimum of twenty-five years.
It has come to our attention that your company will be completing construction on 17 hotels across the United States in the spring and you are committed to providing to your guests the finest personal care products available. You require these hotels to be completely outfitted with all amenities prior to opening as well as an adequate on hand inventory. This initial outfitting and on hand inventory is required to be completed between 19 – 25 April, 2005.