Case Study: Mccain Foods

Assessment Task One: Case Study ‘McCain Foods’ (Weighting 30%)

a) Identify the characteristics of products and services provided by McCain Foods.

McCain Foodservice’s commitment to the foodservice sector extends beyond simply providing quality products. Their aim is always to deliver a competitive business advantage to the professionals who use them and Understanding that every sector and catering outlet has different needs is one of their strengths, delivering tasty food is another.

McCain Foods is the world 's leading manufacturer of frozen potato products Frozen Vegies and Pizzas some of the products and characteristic are below

Oven Chips

Australia’s most versatile oven fry, suitable for foodservice operations without deep fry equipment.

The range includes peas, corn, carrots, broccoli, cauliflower, mixed vegetables and many more options to suit foodservice professionals’ needs. With their convenient frozen shelf life, excellent presentation and delicious taste, it’s no wonder McCain Frozen Vegetables are the preferred choice of foodservice professionals across both the institutional and commercial markets.

b) Discuss the McCain Foods pricing policy.

Pricing, McCain Foods employs different pricing strategies and are directed to adding value for money and customer-center approached is been working quite effective. One of the strategy providing the consumers with extra perks. Like ‘extra-fill ' packs can give the customer up to 30% extra free. This helps regular buyers of a particular product. They also offer its products at a special promotional price (Price marked on packs) to encourage people to try the product.

c) Analyze the promotional methods to determine their importance to marketing

Public relation PR is a form of a promotion that is concerned with developing good will and understanding between organizations and the public. In the advertising, they Limited employs good use of rhetoric in product promotion. Ethos, the use of emotions, is well employed in McCain Foods ' it’s All Good tagline. Their strong commitment is not advertising to children under 12 years old. Product labeling, the they make sure that "the labeling on products carries clear information on levels of fat, saturated fat, salt and sugar to help shoppers choose healthier options. labeling is in line with the Food Standards Agency (FSA)

d) Evaluate channels of distribution and estimate their significance in relation to marketing outcomes

As can be seen in the brief examination on McCain Foods ' effective use of marketing mix, it can be clearly concluded that indeed the company 's success is its reliance to the effective combination of all four parts of the Marketing Mix. McCain 's strategic placement which offers savings, through major wholesalers and retailers as point-of-sales, benefits the company as whole. In terms of marketing, when pricing, promotion and products are customer-focused, it can be said, as McCain Foods have proven, customers will provide patronage.

e) Proposed an additional distribution method, and evaluate that