Each fast food restaurant is now aware of the problem that each nation is currently encountering. Indeed, there is a growing tendency to consume healthy products with low level of acid fats and cholesterol. Therefore, the leading fast food industries, such as McDonalds, Subway, and Jack in the Box adhere to the new international standards to gain a competitive advantage. Although fast food is not out of fashion, people are still striving to buy fast-prepared, but healthy breakfast because of the peculiarities of leading a business life. At this point, all the restaurant start paying attention to the quality of food, healthy dieting, and nutrition to face the problem of obesity and excess weight. In order to understand the difference and similarities between the identified ventures, the attention should be given to such aspects as quality of food, service delivery, and cost of price. Hence, a quick glance at the restaurant policy reveals that all the ventures pay attention to the policy of healthy dieting by promoting nutrition plans, and taking care of the clients’ calorie in-take. However, the difference lies in their pricing policies and service delivery.
In all the restaurants, the menu tab is full of diverse propositions that could satisfy all the needs and preferences of the clients. In this respect, McDonalds is working constantly on expanding the choice of dishes and products in terms of their quality. For instance, more and more menus and meals have specifically been designed for people who take care of their health and take only low-calorie and nutritious breakfasts. Additionally, there are also means for children and people with allergy for certain products. McDonalds is regarded the most popular an...
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...nt types of toppings. The restaurant also takes care of people who care about calorie intake and, therefore, some of the dishes proposed correspond with the requirements of a healthy diet. Jack in the Box lags behind the other two restaurants in terms of service because of the absence of certain functions, such as Wi-Fi zones, lack of waiters and huge queues. However, it is compensated by high quality foods and drinks. Due to the fact that the restaurant adheres to an innovative growth strategy, its pricing strategies are also sophisticated. Despite the emphasis placed on efficient marketing and promotion, the pricing strategy is traditional. The task of managers is to trace the competitive prices and adjust them to the current market environment to sustain a competitive edge. Overall, the pricing strategy is not that distinguished as compared to other restaurants.
The book that I read for the required assignment is titled Food Justice, written by two authors. The authors of the book are Robert Gottlieb and Anupama Joshi. The book, in my opinion seemed to be a series of historical and somewhat current stories. The stories in the book discussed how different individuals were affected, whether it be farmers or consumers. Food Justice teaches us that growing and eating food are political acts that challenge a system that is neither good, nor clean, nor fair.
After a long day in school and studying, every student needs a night off to just relax and enjoy a meal at a restaurant. In this modern time, some aspects of a restaurant can be the deciding choice. Many choose their restaurant of choice based on either those they are with, their personal, cultural appetite, their routine eating habits or their mood. Some of these preferences are similar yet others are the deciding differences. Two common franchise restaurants that pose differences are Applebee’s and Olive Garden. These two restaurants present their differences in environmental and food options causing a choice between them.
This particular article sheds a different light onto how advertising affects the life of a child. This author suggests that our society has grown away from respected the opinions of our elders and now the opinion lies in the hands of the child. As the author states that front door is now a permeable membrane allowing advertisers into their homes and allowing children to view them through the many sources of technology that lie beyond that membrane.
Value meals vs. Regular menu We are all a part of highly evolved society where food is now apart of everything. Food & restaurants are involved in everything in our lives in any case. It is all about the problems with scarcity and the way we allocate the resources and the way we utilize things in order to optimize the returns. The aim is profit maximization and cost minimization. The customer is probably the most complicated piece of the puzzle in the world of restaurants and fast foods. They want preferential treatment and when they do not get the human element in the deal they simply walk out. But the reaction of the customer depends on the type and the nature of the product itself. As times are changing, people are work day and night to earn a decent living, and when they spent money they want the objects bought worth the cost. Value meal from a consumer’s perspective is very important, the reason being he is spending little money for a lot of stuff. It is human nature to be greedy, and if person is getting a Value meal that has several items in it for just $5 then why in the world would he ever want to spend $5 on a regular menu that just serves burgers and fries. Although this may sound as a joke but if America built lots of McDonalds and Burger Kings in enemy territories it would eradicate the need for atomic bombs, the reason; the obese population would soon self destruct. However the only problem is that America itself is becoming her own enemy with obesity reaching epidemic proportions. According to a recent observation, more and more Americans are becoming super sized with around 60% of them are adults, 14% of them are teens while the rest 13% are 6- to 11-year olds. This obesity that is growing is the real reason why...
Since the Geneva Steakhouse is an American a la carte restaurant, that adopts the use of an interactive ordering system to allow people to choose and customize their own dish of hamburger and pizza (customers can choose the ingredients, sauces, meat, cheese, bread and side orders), this can make customers be amazed with and attracted to our restaurant concept, our varieties of high quality personalized dishes (steak, pizza, burger, side orders), our reasonable price, and our fast and friendly service. In addition, our restaurant has planned the menu by taking several factors into consideration. Firstly, before creating the menu, our restaurant investigate and examine who the target markets are so we can know the type of customers we are expecting
The fast food industry is a direct example of pure competition. Organizations such as Burger King, McDonalds, Jack in the Box and Carl’s JR. etc., all produce uniform products, such as fries, burgers and shakes. Most fast food restaurants place careful focus on pricing. These leading chains are competing in an unpredictable market. Smart pricing tactics are used, such as the 0.99 cent and dollar menus; and most popular, the supersizing of value meals. The fast food industry is always looking for ways to attract budget conscious consumers. “People buy fast food because it's cheap, easy to prepare, and heavily promoted” (Warsi & Nisa, 2005). Now with the growing trend of the health food market, most fast food restaurants, such as McDonald’s are coming up with new strategies on upgrading their menus to accommodate healthier selections, such as salads, gourmet yogurts and fresh fruits. The fast food industry is reliant on its consumers to spread their trends. The law of demand compliments this industries pricing strategy.
One out of every three Americans is obese and the majority of these obese people in the United States have eaten regularly at fast food restaurants. As the obesity rate increases, the number of fast food restaurants goes up as well. Although it is not certain, many believe that obesity in the United States is correlated to eating fast food. Since the United States has the highest obesity rate out of any country, it is important for Americans to monitor the fast food industry that may be causing obesity. With the pressure to get things done in a timely manner, fast food became a big necessity. However, when creating fast food restaurants, the industries were not thinking about the negative effects such as obesity. Other than obesity, other harmful effects exist as well. Fast food restaurants serve unhealthy products such as greasy foods and artificial meat that lead to dietary health issues in many adults and children. A recent study showed that “Young children who are fed processed, nutrient-poor foods are likely to become unhealthy teenagers, and eventually unhealthy adults. Now twenty-three percent of teens in the U.S. are pre-diabetic or diabetic, 22% have high or borderline high LDL cholesterol levels, and 14% have hypertension or prehypertension” (May, Kuklina, Yoon). The food that they provide is made to be eaten quickly, causing problems for the digestive system. Also, the health problems lead to the use for health insurance, which adds to the costs of Medicare. Health care costs will only worsen an already failing economy. Therefore, the government should regulate fast food restaurants in the United States in order to repair the deteriorating health and economy in America.
McDonalds promotes the construct of “healthiness” as a justification as to why a consumer should purchase their food. This article introduces an interesting viewpoint that despite these claims of “healthiness” or even the inclusion of low calorie options does not ensure that the consumer will not overconsume their food. I will use this source to expand the findings in "Nutritional Quality at Eight U.S. Fast-Food Chains 14-Year Trends” which argues that despite the addition of “healthy” options at fast food restaurants, the overall nutritional quality of the menu remained poor. An analysis of these two sources will be used to help answer my research questions: what consists of healthy food in the McDonalds “Questions” campaign and what are the implications of this definition of healthy food? I will use these sources to support the significance of my claim. Specifically, I will use Downs as evidence for my claim that despite marketing campaigns aimed at redefining McDonald’s as a healthy option, the definition of healthy food that these commercials promote is too limited and ultimately attempts to conform to new definitions of healthy food without actually changing their
America is a capitalist society. It should come to a surprise when we live like this daily. We work for profit. We’ll buy either for pleasure or to sell later for profit. It should come to no surprise that our food is made the same way because we are what we eat. We are capitalist that eat a capitalist meal. So we must question our politics. Is our government system to blame for accepting and encouraging monopolies?
Subway effectively competes with burger chains and others that are in the fast-casual segment of the market. Including healthier meals into its menu and giving much attention to obesity and diabetes have supported consumers' choice for Subway (Tarantino, 2005). However, Subway has not been satisfied thus far; instead, more intensified efforts have been made to improve business during the dinner hour. Additional menu options have also been added to answer competitors' trends and to place more focus on the children's segment.
McDonalds is one of the world’s leading fast food franchisee. They mainly concentrate on burgers with occasional additions with to suit the host country. They have designed meals targeted at adults to toddlers so as to reach wider range of audien...
Obesity is a big social issue in America. Due to the popularity of fast food and other unhealthy foods, more and more Americans are developing health diseases and disorders. We should be getting the correct daily nutrition amount, but because of our fast paced lifestyles we sometimes do not have enough time. Fast food restaurants make it possible to grab a meal and go. We often do not pay attention to the nutrition amount, but are simply looking for a quick bite to eat that will fulfill our hunger. Fast food is assisting in the increase of obesity in America (“Phrase” par.2).
McDonald’s is a worldwide chain of hamburger restaurants, known as one of the world’s largest fast ¬¬food company which is present in 119 countries around the world, across 35 000 outlets and restaurants. Having an operating system based in trust and commitment from both suppliers and franchisees, they manage to keep a consistent and uniform approach to its products and services in every single store. As McDonald’s suppliers grow with the company and franchisees are seen as partners and the first ones to make profit, the company can keep its efficiency and standards balanced. Although McDonald’s has a high-volume hamburger production to respond to a high demand, they manage to keep a low variety of products since their menus are predictable
Consumption habits are very important factors for international marketing strategy for fast food chains. Culture is also involved in here again, though these days’ customers are always looking forward to something new in the service and products. Then again, taste of customers is changing as they are transforming towards dining in if the image of fast food is not healthy. Health conscious customer are quick to abandon fast food, they find the fast food very harmful for lungs, heart and blood conditions.
Fast Food Industries Aim Towards Children Fast food industries are targeting children for more business. It wasn’t until I read the book Fast Food Nation that I started understanding how kids are the main target of the fast food industry. This is a real big issue for the kids, but they don’t understand it because they are young and don’t know the possible consequences of the unhealthy food served by fast food restaurants. A lot of people would say the fast food industry is taking over the world, but what they don’t know is that kids are their main target. Fast food restaurants such as McDonalds, Burger King, and etc, aim towards kids to be their biggest consumers because kids will always have a parent, guardian, babysitter, or anyone older than them buying them food.