Case Study: Aggie Honor Code

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Management 639: Negotiations & Conflict
Final Exam – Spring 2016

Aggie Honor Code

“An Aggie does not lie, cheat, or steal, or tolerate those who do.”

I agree to uphold the Aggie Honor Code on this exam. I agree to not research this case analysis online for previous responses to this case. Online research into the questions asked is acceptable.

Naga Surya Sushanth Kothapally SK Printed Name Signature [Your initials constitute a legal signature online.]

Introduction
In this critical analysis I will review the failures of negotiation for a contract renewal between TexasAgs Oil Company and Cousins Corporation. The key failures identified were: planning the negotiation, identifying BATNA, role …show more content…

Knight. Though it was integrative negotiation, Petersen gained strong lead by opening formula price reduction, TexasAgs could have dampened the “first offer effect” by introducing new negotiator (Lewicki, Saunders, Barry, 2011, p. 41).
Power balancing & missing on intangibles: Cousins on many occasions put TexasAgs under pressure to accept one of their issue before they moved to discuss another one. This style of Mr. Petersen & Mr. Hansen put TexasAgs under immense pressure to accept concessions to keep the negotiation afloat. TexasAgs went into a submissive role due to tough stance demonstrated by Mr. Petersen.
Mr. Hertford missed the intangible aspect of integrative negotiation and believed winning contract should be a successful outcome. In fact it was other way round in this situation. TexasAgs are one of the largest and best known petrochemicals company There was no urgency to seal a deal with cousins as cousin do not yet have any competitative deal. TexasAgs could have utilized some of their strengths of quality supply and worldwide reputation to avoid extra few concessions, which were not accordance to industry norm. Both parties didn’t view the issues from a broad …show more content…

Reintiate negotiations by introducing new negotatiors in the equation, and discussing some of the isuses on table to achive pareto efficent frontier (Lewicki, Saunders, Barry, 2011, p. 62). Negotiators should find a bride solution in accordance with stratergies of integrative negotation. In current circumstances TexasAgs is taking heavy losess to get the contract signed, this is not good for a long term business relation.
2. Identify and work the BATNA. Also be aware of other negotiator’s BATNA. Remind other negotiator the advantages of TexasAgs offer relative to their unpredictable BATNA. Remind them in subtle way their BATNA is not as strong as it looks. The new production facility of competitor will not be operational until 1987. Resell rights, favoured nations and meet competition are not industry norm and they would not get it even with new competitor. (Lewicki, Saunders, Barry, 2011, p. 258).
3. Discuss the issues that are of interst to TexasAgs & renegotiate some of the agreeded concessions in light of request for a new unfavourable concession. TexasAgs initiated the neogtiation proactively to get a extended contract up until 1989. The ongoing deal is only until 1987 that anways is convered bythe existing

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