Case Analysis Of H & M

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The company Hennes and Mauritz (H&M), is the world’s second-largest clothing retailer. The founder Erling Persson, started the company in Vasteras, Sweden in 1947 (UKEssays, 2017). H&M’s presence extends to 37 countries and their online stores is available in 41 markets (H&M, 2017). H&M’s business notion is to provide its customers with stylish and quality clothes at the best price (H&M, 2017). The group is constantly growing, as more stores and markets are being added every year. Their expansion plans were probable since the company formatted its corporate strategy in line with the HR strategy. When expanding into new markets, H&M does not lose sight of their core values. H&M mainly make use of wholly-owned subsidiary and franchising as their …show more content…

They are eyeing its first retails in East London, Port Elizabeth and Bloemfontein and they are also planning to open more stores in Cape Town and Johannesburg. According to Pari Darji, based on the fashion interest, H&M has a fantastic future in South Africa. Darji also mention that H&M is close to the international trends, and that they bring these trends to South Africa rapidly. Before H&M decided to enter into South Africa, they scouted the country and found that there were very few value retailers in the market. Because the H&M brand was well known prior to it arrived in South Africa, local consumers responded well to the launch of H&M (Brown, 2017). The expansion of H&M comes at a time when international and local fashion brands are finding it difficult to survive because South African consumers are experiencing increased pressure. In March, the International fashion brands Nine West and Mango, that was brought to South Africa by House of Busby, closed their stores (Ndlendele, 2017). British retailer River Island, is another international fashion brand which existed the country (Ndlendele, 2017). However, H&M is still one of the best international fashion brand. For the half year ended in March, H&M in SA produced R786 million for the business (Brown …show more content…

The projected remuneration of the board, is at the best interest of the business and its shareholders from a growth perspective, because it helps in retaining and motivating committed senior executives (H&M, 2017). Senior executives will be rewarded at what are considered by the business to be competitive market rates. To set levels of compensation, the criteria is based partially on the employee’s skills, their duties, performance and experience. Fixed salary is the largest portion of the total remuneration (H&M, 2017). The forms of compensation, motivates the senior executives to deliver their best and to guarantee the good sustainable and financial development of the H&M

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