Campbell Soup Company Summary

The Campbell Soup company (NYSE: CPB) is a food company who produces high-quality soups, simple meals, beverages, snacks and packaged fresh food. The company generates approximately $8 million annual sales under three operating units: Americas simple meals and beverage, global biscuits and snacks and Campbell fresh. Campbells has restructured the company since 2013. This action did affect Campbell’s financial performances. Over the past five years, most financial numbers did not drop or increase significantly except from 2012 to 2013. This is due to the restructuring in 2013. The revenue over the past four years are around $8 million. From 2012 to 2013, its net sales increased 12% because of the acquisition of Bolthouse Farm and Plum. Bolthouse gives the company a strong platform for access package free segments that aligned with significant consumer trends. The combination of the Bolthouse’s beverage and V8(branded beverage) provided the consumer a healthy beverage portfolio. This is also a major component of company’s inorganic growth. From 2013 to 2016, the sales are declining, this is due to the consumer behavior. Customers are now more likely to

Compare to its competitors, the company has a better performance. The food industry in general is not performing good, especially the packaged food. The stock price for Campbells in 2011 was $32 per share and it haven’t increase for five years. This is due to the company is in the declination stage in the business cycle. From 2013 to 2016, the stock price is constantly increasing. The restructuring enables CPB sold some of their assets, and reinvested into the company to develop new strategies and businesses. The three big acquisitions Campbells made also helped them increased their sales and develop some new products that are more related to markets. As a results, under the well-planned strategies and management, I am positive about the CPB’s