CVS Case Study

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History When brothers Sidney and Stanley Goldstein partnered with Ralph Hoagland in Lowell Massachusetts in 1963, they were unaware of the nationwide impact that CVS would have on the retail drug industry today. Just six years after establishment, Goldstein and Hoagland sold to Melville Corporation and began acquiring companies including Revco, Prescription Health Services, People’s Drug and Eckerd Health Services. This led to an increase in sales reaching one billion dollars in 1985 as well set the bar for all pharmaceutical companies within the United States. Growth Standing for consumer value stores, CVS has now become the largest healthcare provider with more than 9,600 stores throughout forty-nine states, Brazil, the District of Columbia and Puerto Rico. Within the past ten years, their acquisitions with Omnicare, Eckerd Stores, MinuteClinic, and Target have led to the growth …show more content…

They are able to do so this through leveraging internal resources, capabilities and core competencies while capitalizing on external factors. Both tangible resources including Extracare card rewards program and pharmacy benefit management services (PBM), as well as intangible resources such as innovation in technology. Core Competencies, Strengths & Opportunities Innovative market capabilities, diverse marketing mix and a low market risk are the primary core competencies that drive the internal strengths of CVS Health. By honing in on these core competencies, they have been able to establish strong qualities within their business such as their involvement in community outreach, diversity, brand recognition and a loyal consumer base. These strengths create opportunities to merge with corporations, enhance technology, and further establish joint ventures with nonprofit

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