CSR report

Corporate Social Responsibility (CSR) is recognized as a well-known practice of global organizations. CSR generally describes the relation that exists between companies and society and the interrelationship between economic, social and environmental features. CSR also can improve the quality of life of different stakeholders, such as employees, owners, consumers, investors, creditors, social and other responsible and ethical performance.
In fact, the concept of corporate social responsibility in the early 20th century in the United States brought up. Through the development and evolution of the concept of practice, there are several representatives of view. These theories include the "pyramid of CSR" theory proposed by the Carroll and CSR 2.0 proposed by Visser. In the 21st century, economic globalization deepens, many international organizations, from different angles on corporate social responsibility is defined.
In subsequent years, European researchers suggested companies should view social responsibility internationally. CSR has become a new alternative in the conception and doing business that encompasses economic, social, and environmental operations for achieving competitive advantage.
The advantages of company implement CSR. In the view point of firms, CSR may also create new business opportunities. The firm created a competitive advantage through the ethical and responsibility and the firms also exposure from societal contributions in the media and communications make the marketing advantages. According to the European Commission's CSR's current strategy, which aims not only to minimize the negative impact of the enterprise, but also establish a conducive business and social innovation of new products and services...

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...ween the competitors.
In addition, the company implement CSR will change a market conditional. In addition, the company implement CSR will change a market conditional such as cost of production and quality of production. In addition, because the environmental trend gradually increased so that the company had to use more environmentally friendly materials manufactured products and to achieve quality assurance company will use safer materials in the product. Companies in order to ensure the quality and environmental concepts have to pay more expensive manufacturing costs. Although the price of the product increase, but for consumers it is worth it.
Conclusion, although the underlying foundations of CSR are not new, the practice of CSR has become increasingly important role, meaning and acceptance in the last decades on business community and the academic institutions.