Building User Confidence with User Experience Design

826 Words2 Pages

Increasing user confidence online is a constant challenge of website owners and entrepreneurs. With the widespread scams and frauds online, creating an environment where users feel comfortable interacting, using, and buying from a website is essential. User Experience (UX) design is essential to building user confidence.

Make it Easy

Website owners have less time than ever to impress and entice potential customers to learn more about their site. While some insist that tech savvy users require different interfaces than casual Internet users, a frustrating design is still a frustrating design. Users of every technical ability want a system that works smoothly and seamlessly.

Creating a site that is intuitive for new users but complex enough to engage experienced users is a difficult tightrope to walk. Sites like Facebook are textbook examples of how a user friendly website can become unfriendly and unresponsive to new users through continual updates. What was once a very easy to navigate site now is covered in strange icons and nearly impossible to navigate paths to gather information. On the other hand, sites like Reddit and Gmail have continually worked to gather new users while increasing the usability and utility of the site for experienced users. Users want to feel engaged and confident in site navigation.

Using UX to build user confidence doesn't just encourage users to become frequent visitors and customers of the interface but also gives them the confidence to recommend the system to others. Regardless of the features, a difficult to use site will never be the go to recommendation for anyone other than hardcore users. Use UX design to ensure both seasoned and new users feel comfortable in their ability to gather inf...

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...content error, catching and preventing these small nuanced mistakes that crush user confidence is pivotal. While large online retailers may be able to absorb or overcome misspelled descriptions or broken links, a smaller website simply doesn't have the clout or proven track record with the user to risk these losses. Double and triple checking content and site usability is a simple way to increase user confidence, no redesign necessary.

UX doesn't just provide a pretty way for users to see and interact with a website. It provides an invaluable service for businesses by providing an attractive and respectable platform for the business to encourage use, sell product, or gather customer information. Creating a UX with a bent toward improving user confidence in the brand, business, or website enhances the user experience while strengthening the business it represents.

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