Buffalo Wild Wings Slogan Analysis

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Buffalo Wild Wings is a sports bar with the slogan, “Beer, Wings, Sports!” This restaurant chain was founded in 1982; all the employees wear shirts with the number 82 on them. The location of the store being discussed is 1598 Nixon Dr. Moorestown, NJ 08057. This restaurant is designed to resemble a football stadium. As you enter, there are benches with lockers underneath which resemble a locker room which leads up to the host stand and a Behind the host stand is a colossal “Buffalo Wild Wings” sign, just like there would be in an actual football stadium. The seating revolves around the bar, which is the focal point of the restaurant. Above the bar are two projection screens around 15x12 feet each, which simulates where the football field. The dining areas are spread out on the 3 sides of the bar that are visible to customers and arranged in a way that mirrors that of the stadium seating. Displayed on each wall are different jerseys that were signed by players from each professional sport.
This bar has a wonderful setup from the …show more content…

However, there are customers that thoroughly enjoy the food and atmosphere until it gets too loud. When there is an important game playing on the big screen, the music is silenced in exchange for the play by play of that sport. The fans scream in joy or in anguish depending on their team’s success. This develops the overall cacophony in the restaurant. The amplification of sound is a distinct contribution to the overall physical dimensions of Buffalo Wild Wings. If the volume were to be turned down during any critical game, then there would be an uproar from all the dedicated sports fans. Dining at a time when there are no big games playing would be the best bet for those who do not enjoy the deafening repercussion of screaming

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