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Communication is an essential and vital aspects of a person’s life, and something they will encounter on a regular basis. It comes in many different forms, and quite possibly the broadest and most powerful form is advertisements. Human beings are types of individuals that are hard to fully grasp their attention to make them focus on something, but advertisements have the extraordinary ability to do that. They are anywhere and everywhere; wither being shown on television, the internet, or being played on radio, they are impossible to escape. They are an extremely powerful marketing tool for brands and companies for a variety of things. From trying to sell a certain type of product, proving a point, or spreading awareness towards an issue, advertisements …show more content…
An emotional argument proved to be successful for the message and tone Budweiser was aiming to create for their ad. The viewers can see the development of the owners and dog’s relationship throughout the ad, and how it becomes extremely strong. It’s clear that the man loves and adores his dog, and his dog feels the exact same way. Their relationship development emphasizes the idea of his dog being one of the most important things in his life. So, when the owner goes off for an unknown amount of time, he had the power of not only putting his dog on edge, but also the viewers. The audience were unclear of what the outcome of the advertisement was going to be, and that is what managed to hook them in. We wanted to know if the owner was going to return home safely or not, and we were hoping as viewers that he would not let his loved one’s down because of irresponsible and disappointing choices. In addition, his dog symbolizes as any other type of loved one in a person’s life, wither it be parents or a significant other. Often times, they will worry significantly about the well-being of the individual they know that is out drinking. What makes this advertisement so emotional is the fact that drinking irresponsibility is a sensitive issue in itself. Alcohol has not only cut too many lives short, but it also has strained countless relationship between loved ones across the
The look on the man’s face when he looks up portrays the emotions that the audience is feeling: shock, joy, and relief. Finally the sun comes back out and the man has both his dog and his horse back at home. There are many rhetorical strategies that Budweiser uses in their advertisement. The biggest being pathos. They use pathos in almost every aspect of their commercial. By changing the lighting, music, and overall relatability they are able to change the audience’s emotions. They also use ethos in their commercial by always reminding you of their brand.
A strong healthy dog is pulling a wagon of a pretty bag of dog food that looks healthy and tasty. The dog food sets perfect and looks great in the wagon. The little puppy is pulling this big wagon of dog food up a steep winding road, to show his strength from eating Beneful dog food. The wagon with the dog food in it says “Incerdibites Bring out the incredible in your small dog. The advertisers attended audience is anyone who owns a small dog. The ad also says “it’s not the size of your tail it’s how you wag it. That statement is saying even though it’s a small puppy. It’s how they wag it by being happy if they eat the right dog food. This ad uses a lot of detail and color, which really makes it stand out. They use a very pretty back ground setting very dark green grass, a dark blue sky, with a pretty yellow sun, and clouds, a very pretty tree that’s very colorful and destruct! The ad really sticks out by all the detail and color. The advertisers are trying to show if your little dogs eat Beneful dog food, they can pull this wagon up this steep road too and they will be top of the l...
Michael Messner and Jeffrey Montez de Oca explain that contemporary beer ads represent a desirable male lifestyle to reaffirm masculinity in a time when men are insecure. Their essay, “The Male Consumer as a Loser: Beer and Liquor Ads in Mega Sports Media Events,” goes on to list the reasons for their insecurities: historic and cultural shifts such as deindustrialization, declining real value of wages, feminists and sexual minorities. They support their main point by providing a window to the past as beer ads of the 1950s depicted a desirable lifestyle that was appropriate for post war style of living. By following the transitions of beer ads from the 1950s to now, we could follow the accepted lifestyles of the times during which the ad was made.
Advertisements are a way to get people to see their product or hear what they have to say about it or just what they have to say in general. This commercial was made by Budweiser. Budweiser is a company that makes and sells beer to adults. Their commercial shows that just because they sell alcohol does not mean they are okay with drunk driving. The commercial uses both pathos and ethos to show us what they want us to take away from it. They use this commercial that plays with our emotions to show us a piece of how we would feel if we lost someone, and its goal is to make us want to make sure no one that cares for us will ever feel that way. It was shown at a time that makes it most effective, during the super bowl while people are drinking
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Imagine this: You are home and flipping through the channels on your television one late night. Every channel you flip through, there is a commercial. One commercial is for food, the next commercial is for the latest phone. What do all these advertisements have in common? They want to sell as much as possible to the consumer. But how do these advertisements persuade an average consumer to purchase their product or services? Advertisers use an abundance of techniques to unconsciously motivate consumers to purchase or share information about the advertisement’s goods or services. What language and techniques do three different commercials contain and how do these elements affect an audience? In the end, it is important to remember that commercials
As a car drives by the window, the viewer sees the dog lift his head up and lay it down when he realizes it is not his owner. After this scene, the following words are shown on the commercial, “For some, the waiting never ended. But we can change that.” According to MADD, “In 2015, 10,265 people died in drunk driving crashes… 290,000 were injured in drunk driving crashes.” The next morning the owner walks in through the door and says, “I decided I shouldn’t drive home last night”, this shows how responsible the owner is because he does not want to hurt others if he had drove while drunk. In the background, the viewer hears the lyrics, “I’ll be waiting here for you, when you come home to me…” which supports the fact that the dog has been waiting all night for the owner to come back safe and sound. The next scene in the commercial says, “Make a plan to make it home. Your friends are counting on you.” By having the saying in third person, the commercial is trying to persuade the reader to drink responsibly because there is always someone waiting at home. In the end credits, the viewer sees the famous Budweiser logo with the hashtag friends are waiting. In the bottom of the ad, the Budweiser commercial had the words “Enjoy responsibly” on
“A dog will teach you unconditional love. If you can have that in your life, things won’t be too bad” (Robert Wagner). A dog is constant during every important season in your life. Whether it is going into highschool, your sweet sixteen, advancing to college, or your first move. The 2014 Chevy Commercial can speak towards anyone whose background consists of having a dog they were attached to. Many people are able to relate to the commercial because they may have had dogs with them during the same turning points in their lives as the video had. The chronological process the composer created, was the life of the dog, Maddie, and her owner backwards. The commercial started when the guardian of Maddie was saying goodbye to her as she was old and ready to die; from there, she gazes into the past at the turning points in her
Over time the use of alcoholic drinks has become an increasing problem. Budweiser is a company that makes and sells alcoholic drinks. Although they are well aware that the alcoholic drinks can be harmful when they are over used. To advertise their drinks they made an ad that not only advertised the drink but at the same time shows people that drinking and driving is dangerous and not only hurts the people doing it but also others around them.
In lecture 7 part 2 we were introduced to Aristotle and his 3-part system that included ethos, pathos and logos. From the ads given in lecture I think that the first one about Budweiser has all three of these elements.
Some form bonds that become timeless. The 2013 “The Clydesdales Brotherhood” commercial is illustrated as following a single Clydesdale on a journey whereby this foal is presented true dedication and skill by its owner. This simple but heartfelt ad demonstrates the bond between two, such as man and animal; it is a brotherhood. The advertisement uses pathical and ethical appeal to influence adults, particularly men, who value the hard work in forming a strong bond, just as Budweiser wishes to form a bond with the customers of the product. It has passed resulted, just as the commercial, the return of the horse to its owner, just as the return of the consumer to the brand.
Pepsi is a well known carbonated soft drink that is sold all around the world. With a net worth of millions, Pepsi has featured many famous artists in our society, including the late singer and songwriter Michael Jackson. Michael Jackson, who was already at the peak of his stardom, had partnered with Pepsi for a commercial specifically aimed towards the younger audience who they referred to the ‘new generation.’
One particular advertisement has four young people who are dressed for a night out. They look like they are in a party setting. These young people appear to be having fun. The advertisement takes advantage of the popular phrase “Time flies when you’re having fun.” However, instead of having the word fun in the advertisement, a Bud Light bottle is in its place. On the surface, this seems like a harmless advertisement that tries to create interest among its viewers. This advertisement seems to equate drinking with having fun. This kind of advertisements tries to convince teenagers into believing that they are either not having fun, or they could have more fun if they were drinking.
We see advertisements all around us. They are on television, in magazines, on the Internet, and plastered up on large billboards everywhere. Ads are nothing new. Many individuals have noticed them all of their lives and have just come to accept them. Advertisers use many subliminal techniques to get the advertisements to work on consumers. Many people don’t realize how effective ads really are. One example is an advertisement for High Definition Television from Samsung. It appears in an issue of Entertainment Weekly, a very popular magazine concerning movies, music, books, and other various media. The magazine would appeal to almost anyone, from a fifteen-year-old movie addict to a sixty-five-year-old soap opera lover. Therefore the ad for the Samsung television will interest a wide array of people. This ad contains many attracting features and uses its words cunningly in order to make its product sound much more exciting and much better than any television would ever be.
Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.