Budweiser Public Relations Campaign

518 Words2 Pages
bulb-icon

Recommended: Kneeling during the national anthem essay

A public relations campaign is defined as a number of events that all share a specific goal. A public relations campaign can often help an organization or company with public opinion. In public relations, there are steps to the process as we discussed in the past lesson. The key to public relations includes research, planning, and problem solving. These organizations do their research as to what is politically correct, and what is wrong. Based on the what society thinks is politically correct, these organizations are biased towards it. These organizations want the people to think that what the people want is what these organizations want. The public relations campaign can include gaining an objective, message, and target. Organizations research …show more content…

President Donald Trump as well as a number of United States citizens believe that it is not only wrong to kneel down for the National Anthem but believe it is disrespectful. President Trump has such a strong opinion about the matter, that he recommended those who kneel should lose their jobs in the National Football League or NFL. An example of a public relations campaign can be run by any lager producer such as Budweiser. If Budweiser developed a can on which there was a photo of an individual standing it would cause debate. They would initially do their research and see in which target population would they most benefit. In this situation Budweiser would research which side of the debate would sell their product the most. People who agree with the President and believe every person should stand would buy the product however those in the NFL who kneel during the National Anthem would not purchase the product because the photo would be different from their opinion. This is a clear example because the lager producer is running a campaign shaping the opinion that all individuals should stand by having a photo of an individual standing as their marketing on their

Show More
Related

  • The Male Gender as a Performance in Beer Advertisements

    802 Words  | 2 Pages

    Michael Messner and Jeffrey Montez de Oca explain that contemporary beer ads represent a desirable male lifestyle to reaffirm masculinity in a time when men are insecure. Their essay, “The Male Consumer as a Loser: Beer and Liquor Ads in Mega Sports Media Events,” goes on to list the reasons for their insecurities: historic and cultural shifts such as deindustrialization, declining real value of wages, feminists and sexual minorities. They support their main point by providing a window to the past as beer ads of the 1950s depicted a desirable lifestyle that was appropriate for post war style of living. By following the transitions of beer ads from the 1950s to now, we could follow the accepted lifestyles of the times during which the ad was made.

    Read More

  • The Persuasive Appeal In The Bud Light Party Advertisement

    1617 Words  | 4 Pages

    An effective advertisement is able to persuade its viewers by providing informative facts about a brand that help create a sense of liking, which will enhance certain attitudes and feelings about the brand from the target audience. If an advertisement is effective it will be able to persuade its target audience. The persuasive appeals used in the Bud Light Party advertisement are source likeability, humor appeal, and appeal to broad cultural values, specifically patriotism. This paper will analyze how these three persuasive appeals can make an advertisement successful by grabbing the attention of its target audience, the millennial generation, making them more likely to have purchase intentions due a connection made between the advertisement

    Read More

  • Grolsch Beer Advertisement

    860 Words  | 2 Pages

    While much of the ad relies on the reader’s knowledge of art, the ad also relies heavily on logical claims. The first is the claim of fact: Grolsch beer has existed since 1615 and because this statement cannot ...

    Read More

  • A Rhetorical Analysis Of A Budweiser Commercial

    848 Words  | 2 Pages

    This approach is much more subtle, yet the audience is still able to notice it. The ultimate message trying to be presented is don’t drink and drive, because your friends (your dog) is counting on you. Throughout this commercial it is emphasized that the man is better at making choices than the rest of the population. He leaves his house and friends to go on adventures alone, and in turn has to make the decision of drinking and driving or waiting until the morning. The emotional frames shown during this decision making process make the audience think as well as, getting the population to discuss and recognize drunk driving as well. The man subject is this commercial is pictured to drink Budweiser and in turn lead to making better decisions. This in a way makes people want to consider drinking Budweiser because it in someway would make them more intelligent like the man in the commercial, therefore leading to better decision making like not drinking and

    Read More

  • A Rhetorical Analysis Of Budweiser's 2014 Super Bowl

    1005 Words  | 3 Pages

    Airing when it did, Budweiser may have been trying to target those drinking that day to ensure they didn’t get behind the wheel after celebrating the game. The audience of this commercial sees a strong bond between a man and his dog that takes place in locations emphasizing the connection between the two, such as, them growing up together, riding in a car, sleeping in the same bed, etc. After telling his dog he’ll be back and leaving with a group of friends, Buddy is left waiting up all night. In the morning when Luke finally returns, he ensures his dog that he’s fine; he felt safer staying overnight somewhere rather than driving home drunk. Budweiser is not just trying to sell their product to the consumers watching their commercial, but instead, they are trying to safeguard that those drinking are drinking responsibly. Ethos is shown when Budweiser makes it known that they care about what happens to their consumers other than just getting their money. They care about the well-being and safety of those drinking their beer. Although this ad did reach a lot of people, those who don’t drink alcohol or beer would have been excluded. They wouldn’t have had a desire to

    Read More

  • A Rhetorical Analysis Of Budweiser's Drinking And Driving Commercial

    1454 Words  | 3 Pages

    The Budweiser’s Drinking and Driving Commercial, “Someone waits for you at home,” which aired in 2014 during the super bowl tugges at our heart as we watch the man and his dog become best friends. Throughout the video, Budweiser uses many strong sources of happiness and sympathy to strengthen credibility and appeal to ethos as well as building an argument. Towards the beginning and the end of the video we see pathos as it grabs on to our emotions and brings the argument together. This commercial hits home for many of us as we have pets at home who we love

    Read More

  • Social Media: The New Public Relations Norm

    1124 Words  | 3 Pages

    The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to create, maintain, and protect the organization’s reputation, enhance its prestige and present a favorable image,” as defined by Inc. Magazine’s online encyclopedia. Fundamentally, it is not the goals of public relations that have changed with social media, but it is the means of accomplishing these goals that is dramatically changing.

    Read More

  • Analysis Of Budweiser's Heartwarming 2014 Super Bowl Commercial

    1003 Words  | 3 Pages

    In the 2014 Budweiser and Golden Retriever commercial, the use of a golden retriever puppy contributes to the credibility of the advertisement; in a most basic sense, a dog symbolizes a man’s best friend. The actual speaker is not the puppy but Budweiser itself however since there is no spoken language, advertisers use the golden retriever as the face or spokesperson of the commercial to make sure the audience feels inclined to trust and believe what is being presented to

    Read More

  • Why Is Budweiser Created This Advertising

    469 Words  | 1 Pages

    Review the media you have been given by your partner and work through the questions below. After you are done, discuss your answers with your partner to see if you have the same opinions.

    Read More

  • Liberal Democracy

    2836 Words  | 6 Pages

    We now live in a liberal democracy were public opinion influences political action. So as public opinion has sustained an influential presence within politics we have now seen the emergence of public relations within politics. According to Moloney public relations is “the discipline which looks after reputation, with the aim of earning the understanding, support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain good will and mutual understanding between organisations and its publics” (Moloney, 2:2006). In relation to politics public relations is about maintaining a positive relationship with the public. Public relations main concern in relation to politics would be the reputation and image...

    Read More

  • Tylenol Case Study

    1454 Words  | 3 Pages

    The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction

    Read More

  • Defining Public Relations

    1125 Words  | 3 Pages

    What is Public Relations (PR)? PR is difficult to define because it encompasses so many areas and today has developed into a multi-million dollar industry influencing all aspects of our lives (Adams et al, 1999). However, it is important to be able to compare and contrast the various definitions in order to have a complete understanding of what public relations is and how it is used. The public is a large population to consider, making it easier to understand why it is so difficult to define PR. Along with a large population come many perceptions, beliefs, ideas, and opinions, all influences on PR. I define public relations as the act/s used by individuals, corporations, and groups to influence ones opinions and/or decisions about a product, idea, person/s, company/s, etc. and the public. Robert L. Heath defines PR as ‘functions of management/supervisors that foster an organization's ability to strategically listen to, appreciate, and respond to those persons who's mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values (Health, 2007)'.

    Read More

  • Business Relations: The Role Of Public Relations In Organization

    939 Words  | 2 Pages

    Feature Article Role of PR in organizations. Today, public relations is a complex profession for thousands of thousands of people all over the world to practice. Almost all large and small organizations have their own public relations department, or they need to outsource their public relations to a company. Public relations practitioners work for schools and universities, companies, governments, professional and trade associations, hospitals, hotels, non-profit charities, and others (Grunig, 2001). Therefore, PR is an important department for organizations.

    Read More

  • Public Relations Campaign Essay

    1011 Words  | 3 Pages

    An essential part of a public relations campaign is to ensure that the campaign has the overall affect of managing information to the publics (Boundless Business 2016). A Public relations campaign is a way to build and transfer a specific message or image towards the public (Wilcox et al. 2013). The Edge of Nowhere Foundation (EON) campaign can be classified as a Public Relations campaign because its overall goal is to increase awareness across the nation. EON is already a professionally managed organization in WA, but it needs a new campaign to become a national one. The campaign was attempting to address the issue of the extremely poor health conditions faced by Aboriginal children in remote areas. The Edge of Nowhere foundation campaign will aim to deliver its overall goal within the time frame of one year. EON’s

    Read More

  • Functions Of Public Relations

    1082 Words  | 3 Pages

    Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.

    Read More

More about Budweiser Public Relations Campaign

Open Document