Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: History
History:
In 1909 Audi was founded by August Horch, who founded the company after he had been kicked out of Horch, Horch was a car company he founded in 1899. The son of Horch's financier and friend gave the name Audi, which is Latin for "listen".
In July 1911, the first Audi developed in Zwickau, Germany. At that time It was graded as Type B and Horch won three times in a row while driving it in the legendary Alpine Rally. He was known to build the most efficient and precise engines at that time. Horch continued developing the most luxurious cars such as the Audi Type SS, In 1928, the economic decline however lead Audi to be taken over by DKW.
In 1932, The Auto Union came into existence by merging Horch, Audi, DKW and Wanderer, and symbolized
…show more content…
Despite the sharp rise in vehicle sales, the workforce of Audi AG at its two locations in Ingolstadt and Neckarsulm remained on a par with previous year at 44,698(44,701). Audi Hungaria motor kft. Reported 5,623(5,204) employees. Personnel growth was largely attributable to the expansion of tool making operations coupled with a sharp rise in TT manufacturing and the production launch of the Audi A3 Cabriolet. The workforce of the Lamborghini Group grew to 933(720) employees. Volkswagen group Italia S.P.A employed 900(873) people during this period under review. (Annual General …show more content…
Over and above simply responding to changing requirements by 2020, the goal is actually to reinforce the emotional pull of the car in this new context, and to continue delighting customers in the long term.(audi annual report)
Innovation:
In 1976, the first 5 cylinder engine was developed by Audi. The Audi 100 was unique for its engine and was seen as a step into a more fuel efficient future.
In 1978, Audi launched their first car, the Audi 80, with their famous Quattro technology, which is still in use in most car models of Audi.
In 1993 Frankfurt Motor Show Audi published the aluminum study known as the Audi Space Frame. This car made use of entirely new construction principles that used aluminum for steel as the structural material and thus saving considerable amount of weight.
In 1989, Audi presented the TDI 2.5 litre five-cylinder engine. It was the world’s first production car diesel engine with turbo charging, direct injection and electronic
Shortly afterwards, with financial backing from private investors, Ford established the Detroit Automobile Company. He later withdrew from the venture after a disagreement with business associates over numbers and prices of cars to be produced. Working independently in a small shed in Detroit, Henry Ford developed two four cylinder, 80-horsepower race cars called the “999” and the “Arrow”, with $28,000 of capital raised from friends and neighbors. Henry Ford established a new shop on June 16, 1903. In this facility the Ford Motor Company began production of a two cylinder, eight-horsepower design called the Model A. The company produced 1,708 of these models in the first year of operation.
The Eco Diesel motor was developed and manufactured by Chrysler supplier VM Motori, a diesel engine
Cummins has a history of innovation beginning in 1919 when it was founded and produced its first diesel engine, a 1.5 to 8 horsepower model used to power pumps. In 1929, a Cummins engine powered the first diesel-powered U.S car. The company continued to advance in the diesel engine and power generation industry, and in 1958 Cummins Filtration was started to meet the high-performance requirements of Cummins diesel engines (Cummins Inc.). In 1985, Cummins introduced aerodynamic contours to Class 8 trucks years ahead of its time. This new shape greatly reduced air flow drag and, combined with a lightweight engine, attained up to 20 percent higher fuel efficiency than similar vehicles at the time. In 1999, Beijing Public Transit launched a fleet of 300 buses with Cummins B5.9 engines to improve city air quality, being the first clean, alternative fuel fleet in Asia and remains the largest in the world, with more than 3500 Cummins Westport natural gas powered buses (Cummins Inc.). These are just a few examples demonstrating a history marked by improvement and innovation of new technologies in order to reduce emissions and increase efficiencies for the benefit of the environment.
Since Ford lacked factory experience, the company folded before a single car could be produced and sold. A convincing win in a 1901 automobile race attracted a new group of supporters for Henry Ford's industry. "With fifty-thousand dollars in capitalization, these supporters set up the Henry Ford Company. But Ford could not set his mind to designing and building the low-cost cars in which he claimed he was interested (Taub 18)." By 1903, Ford designed another car, the Model A. This came with a two-cylinderengine developing eight horse power, capable speeds up to thirty miles per hour. H...
The world of technology is ever changing and advancing. With the automotive industry in play technology is constantly surpassing what is available today with what can be done for tomorrow. Technology and the automotive industry go hand in hand with constant improvement to components of cars. Due to technology advancement there is competition within the car industry, especially between American car companies and European car companies. European car companies provide their buyers with innovative variety and revolutionary luxuries. European car technology is superior to American car technology due to their safety, entertainment, and luxury features.
Since the development of the steam engine people had been interested in creating self-powered vehicles, this manifested during the industrial revolution as the train. However, as time went on people became interested in creating a vehicle that wasn’t confined to tracks. The earliest attempts were moderately successful but served little practical purpose. Automobiles first began to truly spread with the invention of the electric motor which created cheaper, more powerful, and safer automobiles. Still the automobile still had numerous problems and were mainly in the hands of the rich. It was the development of the internal combustion engine and the assembly line that was truly able to create a practical vehicle that could be used by all and propelled the automobile into the heart of American culture and made it one of the most significant inventions of the post-industrial revolution era, resulting in a complete revolution of society.
The automotive industry is one of the most important sectors of the economy for every country in the world. It involves a large number of corporations and institutions engaged in the manufacturing process of motor vehicles including designing, developing, manufacturing, marketing, and selling. It contributes to the global economic growth by generating a significant return and creating a ripple effect on supporting the supply chain as well as providing job opportunities for the skilled workers (ACEA, 2016).
General Motors has been for the last 100 years a leader in American Industry. They dominated the automobile industry. General Motors made the middle class in America back in the 50s and 60s and in 1980s GM was the top car manufacturer in the USA until the arrival of the Japanese cars. General boasted the characteristic in the corporate world as being powerful, stubborn, monolithic, and authoritarian and it main concerns was the assembly lines, switch is called the seeds of success.
The ownership of the company is as follows: FAW around 51%, Volkswagen 20%, Volkswagen (China)19% and Audi AG 10% (FAW-Volkswagen International cooperation, 2015)
Audi is majorly owned subsidiary of the Volkswagen (VW) Group and is headquartered in Germany and operation in more than 100 countries. With the commitment the implement progressive technology and its technological ingenuity, by late 1990’s Audi became globally respected brand among luxury automakers. After its entry in luxury sector in early 1990’s, Audi leveraged its ingenuity and gained the competitive edge over the industry parameters of innovative design, safety and performance. Today, Audi remains focused on satisfying on customer needs by building a brand that exemplifies individuality, exclusivity and excellence.
By the reading of it, Volkswagen management expressed what seemed like genuine shock when the EPA and California’s Air Resources Board revealed their joint findings regarding the automaker’s manipulation of US emissions testing for diesel cars outfitted with a particular 2.0-liter, four-cylinder engine.
BMW was founded in 1916 as an aircraft-engine factory in Munich. In 1923, BMW built the first motorcycle and then in 1928 bought a car factory with license to build a small car called the Dixi. It continues growing and expanding its business with a good reputation and high quality of products which both satisfy its customers.
The company began as a “Workshop for Precision Mechanics and Electrical Engineering” which the founder Robert Bosch opened in Stuttgart in 1886.
It took centuries and more than one brilliant mind to invent the automobile. According to the loc.gov website, the invention of the automobile can be traced back to the fifteenth century when Leonardo da Vinci was experimenting with new means of transportation. However the first modern automobile with a gasoline internal combustion engine can be credited to Karl Friedrich Benz at the end of the nineteenth century in Germany (loc.gov). Many other inventors in Europe such as Nicolaus Otto, Gottlieb Daimler, Carl Benz, and Emile Levassor went on to perfect the modern automobile ( history.com ). Even though the modern automobile was “perfected” in Europe, its growth and adoption was accelerated in the United States.
Perhaps the CAR could be initially launched in a small selected test market, stressing the dialogue with the customers about the value of the product and service. Afterwards, target pricing in pace with to the company’s strategic objective of a deft market penetration can beacon engineers to rebalance the technological features of the CAR. This also accommodates better for investors’ expectations of a fixed return. Moreover, it allows AUDI’s management to concert its pricing strategy and counteract unforeseen changes in the all too sensitive demand, as the link between customer value perception and product’s cost becomes alive. After all, relying solely on a forecast is not advised, as it cannot possibly capture all the dynamics of a fairly unknown market for a project which needs to age in the years to come.