Breitling Ethos Pathos Logos

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Breitling’s Unitime For Professionals A world class ultimate travelers watch for perfectionists; Breitling unitime was first introduced in the 1950’s. Breitling unitime is a self-winding world time watch which provides time from 24 timezones. At the 2012 Base-world watch fair, the brand had introduced the updated version. The Transocean Chronograph Unitime is a timepiece that conveys the brand’s classical, aviation-inspired theme with technical innovation a striking, modern design. Breitling has used the three Aristotle’s appeal ethos, logos and pathos to make this advertisement successful in attracting consumers. One of the world’s most successful sportsmen and style icons, David Beckham stars in the Breitling ad. This powerful ad was …show more content…

Breitling takes advantage of the credibility of David Beckham, a world class soccer player. David is a English professional footballer who has played for teams such as Manchester United, Real Madrid, Milan, LA Galaxy, and has appeared in the England National team. He has also been the captain of the England team 59 times. Breitling uses its own credibility as well since it is a Swiss brand which is famous for a range of exotic watches. Breitling watches have been a pinnacle of the industry since 1884 and is in Grenchen, Switzerland. Breitling watches are mainly marketed towards divers or aviation and are used worldwide. Furthermore, the advertisement has expresses Logos by providing more information about the watch and its ability, further persuading consumers to purchase the watch. It states that David Beckham who insists on perfection. It describes that watch as the ultimate traveler’s watch which is endorsed by a 5-year Breitling warranty. This indicates that they have faith in this watch and that is why they have a long warranty. The logos provide the function and advantages of the watch by stating the high performance, self-winding chronograph unitime enables readings of the time in all 24

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