Book Review: The Myths Of Innovation By Scott Berkun

1192 Words3 Pages

Ryan Rosenberg
Tim Bensman
MGT 573
Paper #1

The Myths of Innovation by Scott Berkun completely changed the way I view creativity. I noticed that we all have creativity inside of us; it is by means of expressing our deepest desires and ideas that we display our creativity to others. Burkun destroys myth after myth about innovation, which had me ready to start inventing my first million dollar idea! Berkun outlines ways to tap into innovation and pulls from history to guide us into the future. His simple and common prose gave me courage to tackle the tough problems. I now feel as though I have a firm grasp on what it means to be an effective creator.

What is the book’s message for managers?

The book’s message for managers is pretty clear. Naturally, managers tend to rely on prior knowledge and experience to guide their decisions. When someone proposes a new idea, it is popular belief that that idea will be shut down because of past failures. With experience though, also comes the knowledge that the same ideas, while effective, don’t always produce the greatest results. Instead of going for the home run idea, it is okay to run ideas that may go against the status quo. Berkun’s message is similar to an athletic coach at halftime. Perseverance, commitment, and messages of encouragement are sprinkled throughout the book. It is paramount that the manager “overcome the following challenges to innovation: the life of ideas, environment, protection, execution, and persuasion” (Ch. 7). In other words, the manager must be willing to depart from the traditional ways of managing and maintaining good business practices; he or she must explore business through the lens of innovation. Creativity and Innovation aren’t concepts that were explaine...

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...r leaders are those who are both as passionate and in touch with the venture’s cause and idea as anyone else. However, the tricky thing for entrepreneurs to watch out for is to place too much value on any singular idea. This often causes us to shut out like-minded individuals and other sources that may improve upon our original ideas and frameworks.
I also really liked the notion as Einstein put it, that “Imagination is more important than knowledge” (Ch. 6). I truly find this to be the opposite of everything we learn through formal education and even in the workplace. We are constantly fed systems of belief and systems or processes of how to be productive in our careers. I believe that if we relaxed this whole notion and allowed individuals to be exercise their own creativity, we would see much wilder and ultimately more dynamic solutions to our everyday lives.

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