Blue Apron Case Study Analysis

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Internal Analysis:
Maintaining a strong mission culture, Blue Apron’s goals are clearly defined as giving employees a strong sense of the direction the organization is going (refer to Exhibit _). Their official goals can be easily identified through the mission statement and operative goals, such as lowering margins and improving internal operations are made transparent by top management. To achieve these goals, Blue Apron has taken on a differentiation strategy. Their unique marketing strategies, high-quality non-GMO ingredients, and innovative recipes help to set them apart from the competition. However, due to recent struggles, they have retrenched and have begun to pursue a defender strategy. Amidst growing competition, Blue Apron has …show more content…

The company currently employs a functional structure, electing to group employees by function (refer to Exhibit _). This is most likely brought upon by being in the formalization stage of the organization life cycle. The rapid growth of their company must be facilitated by the installation of more rules and procedures to stay organized resulting in a more bureaucratic business. Though this type of structure makes sense with their current strategy, it creates difficulties in achieving the strong horizontal collaboration that is necessary to survive in their …show more content…

R&D, engineering, system analysis). We have designed a five stage implementation plan to put this recommendation into action. First, the necessary resources must be set aside for the new departments. Next, internal employee capabilities should be analyzed to find candidates suitable for the new positions. Once the changes have been made, Blue Apron should evaluate the effectiveness of the new structure. An issue that may arise during this process is the new ideas coming from the new departments are not improving the state of the business. If this occurs, Blue Apron should look to hire external talent rather than keeping their search internal. This will give them the opportunity to bring in fresh ideas and a new outlook into the company. Another issue is the existing business being opposing the changes being proposed by the creative departments. To combat this, Blue Apron can create more horizontal linkages, in particular a cross-functional team between both parts of the organization, improving collaboration efforts even

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