Black Milk

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Recommended: Importance of stakeholder engagement

[Hi and welcome to this weeks blog post which will discuss the benefits and the value associated with the use of social technology in a organisation. The use of social technologies within an organisation has increased in the last few year, with more and more organisations developing their own strategies on how they can use these social technologies to their advantage. The MGI report states that there are value creations potential from social technologies within professional services. These values range in different areas such as: [1]Product development, [2] Operational and distribution, [3] marketing and sales, [4] Customer service and [5] Business Support. So we can see how organisations accomplish the value from social technologies, it …show more content…

The business has used a major resourcing technique in that all of its marketing and advertising is done via social networking, allowing their customers a rare opportunity to be the models, as they can post their pictures up via Facebook, Pinterest, Tumblr, Instagram, twitter etc allowing them to add themselves to the Black Milk gallery. Not only does online marketing allow customers to view products, sizes etc., it allows them to derive customer insights by letting their customers have a say in the products. Parker says “Since we actually know what our consumers like and don’t like , we build over this knowledge to satisfy them. (Thibaud, 2012)” In an interview with Social Sell Parker states that "Black milk never have photo shoots with models for the products, all product imagery has come from the fans posting their own photos on Facebook and Instagram and in the case of Tumblr and Instagram using the hashtags to connect their personal image with the wider Black Milk community (The Social Sell …show more content…

This has been done by using social networking to engage the stakeholders by allowing them to have input in product ideas and also by allowing them to take part in marketing the product by upload images of themselves wearing the stores products.
The techniques used with their social media are very unconventional and go against most of the theories and strategies that are promoted surrounding social media marketing. James as the designer is in charge of the Facebook page himself, speaking directly to the fans making it a very personal experience. This allows a customer service experience so customers are able to ask questions on sizing, see new releases, talk to staff and give insightful information on future ideas, keeping the customers happy and interested in the brand. Parker has stressed that , “if it wasn’t for social media, specifically Facebook, we wouldn’t be here today, we wouldn’t have a business” (The Social

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