Black Friday Research Paper

1840 Words4 Pages

Kanu Ugonna,
English 4U,
12th May 2018. CONSPICUOUS CONSUMPTION IN THE BRAVE NEW WORLD AND IN OUR WORLD THROUGH THE RISE OF BLACK FRIDAY AND BOXING DAY. The Black Friday is known to be the day after Thanksgiving and officially begins the holiday shopping season in North America. During the season, people tend to obtain the greatest sales and bargains of the year. On the other hand, Boxing day is known to be observed after Christmas day. Equally, it is known for its big sales that induce the people to wait long hours outside the stores. Likewise, these two primary events contribute substantially to the government revenue each year. The emphasis of conspicuous consumption in the world state is similar to the North American society, with …show more content…

In the world state, the people are taught through hypnopaedia, to throw away their old clothes when torn, instead of trying to mend them. Basically, what the people were made to believe that “ the more you repair, the less you will buy, resulting in less money for the economic system, less routine for everybody and last but not least a higher risk of failing for the Brave new world which has the motto community, stability and community.” (Za, 2016). So, the main aim of this rule is to ensure consumption by the people, that will help providing more income for government. In addition, in the world we live in presently, this can be seen through the use of “ propaganda and advertisement to bomb and pressure the population into buying certain things, even though it might not be to the consumers’ benefit.”. (“ Brave New World” vs Today’s society, 2017). For example; different posters showcasing the Black Friday and Boxing day sales. Furthermore, in the world state, the babies are sleep taught through the sayings “ I do love flying, I do love flying, I do love having new clothes…” (Huxley 33 ). This is carried out by the government of the world state to ensure that its citizens regularly derive joy to always consume anything that comes their way, which helps in making sure that the states stability is maintained. Similarly, this is done to …show more content…

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