Billion Dollar Ball Financial Analysis

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The position of the college coach is one that comes with fame and notoriety. Coaches of big time programs have to deal with acclaim and infamy of each win and loss. And while their winning percentage may be variable, as presented in the reading Billion Dollar Ball, their contracts are not. Football and basketball coaches’ salaries have been growing as popular demand has risen, which beckons the question, are coaches overpaid by their athletic departments? Ultimately, I believe that the salaries that coaches make are justifiable due to the amount of revenue big time programs bring in, the market forces that dictate demand, as well as the recruiting “expertise” that colleges posses.
First, college coaches are aptly paid, due to the fact that market forces dictate as such. Ultimately, the market for college coaches is …show more content…

As described in the Billion Dollar Ball Chapter, football programs are largely the most revenue grossing sports at a college (with the exception of Kansas) (Gaul. 2015). Similarly, as we discussed in class, most of that revenue is reinvested back into the athletic programs since schools are non-profit entities (In Class Work). Whether it is right or wrong and whether that money should have invested in the players is another question. Additionally, players are not being paid. As a result, I believe that the amount that a college coach gets paid should be a generous portion of that revenue. Another critique of college sports is that many schools do not produce a net positive revenue, but still pay millions for a coach anyways. Schools may do this in order to achieve the status of schools like Alabama or Clemson (Gaul, 2015). Regardless, of whether the revenue from the sport is present, I believe that if that school believes that coach will push their program to excellence, coach’s should be able to capitalize on that in the form of high

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