Context
Beyoncé Giselle Knowles-Carter, pop culture icon and best-selling singer, has described herself as a “modern-day feminist” (Vena, 2013). Throughout her career Beyoncé has embraced a public image as a feminist, her songs and music videos promote feministic ideals of gender equality and female empowerment. Beyoncé is the most awarded music video artist ever, her music videos are well polished productions full of complexity and various rhetorical devices (Pearce, 2016). It is captivating to analyze the powerful feministic messages portrayed by her art and the potential influence on an extremely broad audience. Beyoncé’s music video, If I Were a Boy, presents a powerful narrative enhanced with characterization, chiasmus, tone variation, and imagery to promote
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Beyoncé uses a unique, dualistic form of characterization in this video to develop the main character and demonstrate gender inequality. The main character developed throughout the video is the disloyal, unappreciative, and neglectful boyfriend of Beyoncé. Beyoncé’s lyrics describe him and are from a third person perspective. Beyoncé also develops this character by playing the part herself, in this role she is unappreciative of her boyfriend, ignores her boyfriend’s phone calls, flirts with a coworker right in front of him, and ultimately hurts his feelings. But, after the role reversal, the male actor takes on the role of the main character and we realize that Beyoncé was only figuratively playing the main character and was only imitating the boyfriend in that role. The video then develops the character further by reverting to the initial scene, but now with the male actor is in his true role as the protagonist. The juxtaposition of a male and
On the night of December 13, 2013 Beyoncé, released her fifth self-titled album on ITunes. The album caught many people by surprise because Beyoncé did not set a date for the album, nor did she use any promotion; she did release a video on her Instagram asking her followers if they “were ready”. The buzz spread through social media like a wild fire. With no promotion or no warning, Beyoncé album took the world by storm and made it for her audience and critics to take in the album and it contents. Many people loved the album for not only its catchy songs, but also the growth and “looser” conservative Beyoncé. On the other hand many people did not feel that her album was growth, but a way to catch up to the overly sexual generation. Beyoncé has always been aware of her sexual side, pop side, and feminist side; this has been documented through her four previous albums. Yet, a lot of people have questioned if Beyoncé a feminist because of the content of her newest album. In order to answer that a person must ask him or her self; what is a feminist, why some people believe she is feminist, why others do not believe she feminist, and whether or not Beyoncé think she is a feminist.
It is no secret that there is an obvious difference of how women are portrayed in the media versus men. This movie discussed female characters never having lead roles and stated that when they did it ended in the women depending on, loving, or having to have a man. One young high school girl said, “Women never play the protagonist. The girls are
Additionally, many sociologists view gender as being continuously created; Risman (1988:10) notes “the pervasive differences between male[s] and female[s].are continuously created by the gendered structures in which we all live.” Sociologists, who would instead view these perceived differences as a product of our society, would heavily dispute the gender essentialist perspective taken in “If I Were A Boy”. Though some academics may not agree with gender essentialism, essentialist beliefs are frequently perpetuated throughout popular culture. Gender essentialism’s four main points were displayed in Beyonce’s hit song “If I Were A Boy,” reinforcing the idea that men and women are nothing alike due to biology and nature (Risman 1988:2).
Unlike the other women, the camera goes directly to her face and is at a level angle, which in cinematology creates the feeling of power or equality for the viewer. Her active female presence continues throughout the video. The next scene she appears in is when Kendrick Lamar and a bigger male are fighting over her, as they fight she stands behind and watches, then eventually interferes while laughing splitting up the fight (TDE Films). Which then leads into her taking Lamar's hand, and them “melting” into the road (TDE Films). This scene demonstrates the power a women holds over a man, and the use of visual effects emphasises the active female’s power.
To be labeled as a feminist is such a broad classification therefore it is divided into various subsections, one such subsection is known as hip hop feminism in which Ruth Nicole closely associates herself with throughout this essay I will thoroughly discuss this form of feminism. Ruth Nicole is a black woman that categorizes herself as a girl, by her definition a girl is far from independent. Black girlhood discusses the shared experiences of the ever-changing body, which has been marked as vibrant, Black, and female, along with memories and representations of being female. As a result, Ruth Nicole wrote Black Girlhood Celebration in order to share her personal and political motivations of working with black girls within the community. A conversation that is not often articulated about due to a language barrier. In which this discussion accurately details a means to work with black girls in such a way that does not control their body or pilfer black female individuality. Under those circumstances, Brown believes that black girls are being exploited for their physique through the use of music and instructed to conform to white norms constructed by society.
The video promotes a realistic portrayal of women while undermining negative societal expectations put to those women. Furthermore, the message behind it, one calling people to accept themselves and to not feel the need to strive towards unreachable goals set by the media, can be applied to the lives of not only women but men as well. While the song was obviously meant for women, it is still holds the important message for people of any gender, age, or race to understand that being true to and learning to accept one’s self can only lead to positive
Roberts, Robin. “Ladies First: Queen Latifah's Afrocentric Feminist Music Video.” African American Review. 28.2 (1994): 245-257.
“Feminist” has a negative connotation nowadays; we often times here people call feminists “feminazis,” “man haters,” or even just a “bitch.” Many people think that “feminism is anti- male” (Hooks). Many female celebrities stay hush about the issues surrounding females every day, but Lena Dunham is not one of them. Stemming from a family of artists, Lena became a writer, actress, producer, and director and was put in the spotlight. Instead of keeping hush about the world and Hollywood’s issues pertaining to the mistreatment of not only women, but those of different genders and other oppressed people as well. Lena Dunham shows her bold character and feminist visions by using her pedestal to speak out on social and political issues.
In a news about the 32 years old pop star Beyonce “Gender Equality is a Myth” (CNN Wire 13 Jan. 2014). She wrote an essay about this on Maria’s website, The Shriver Report. She wrote that we need to...
In society today, media such as movies and music share huge roles in the dynamics of culture especially concerning communication. In Dream Worlds 3: Desire, Sex, and Power in Music Video we see how famous singers and producers in the making of their music videos have the power of illustrating our language and beliefs. From the music we listen to and things we watch, we are constantly gaining new knowledge by the message that is being presented to us. The main focus of this specific documentary was how women in the music or media industry all together are treated. From this documentary and lectures in class we see that media objectifies, stereotypes, and degrades women and their bodies as advertisements and money makers. Themes in the film discussed
Also, the film revealed women empowerment and how superior they can be compared to men. While demonstrating sexual objectification, empowerment, there was also sexual exploitation of the women, shown through the film. Throughout this essay, gender based issues that were associated with the film character will be demonstrated while connecting to the real world and popular culture.
We have more or less gender stereotype and create our own set of standards how men and women are supposed to behave. The music video delivers a weird impression that something is wrong with the story because the characters in the video are acting opposite from society’s expectations of gender stereotype. The video portrays a couple’s normal daily life, which may have been seen everywhere, and it’s nothing special except that the perspectives of males and females are opposite from what we would expect. The main cast includes Beyoncé as a wife who is a police officer and Eddie Goines as her supportive husband who works at an office. In the video, the storyline is slightly twisted because Beyoncé
Common expectations seem to indicate gender roles on every individual. The males will play their part in being masculine while the females act an as object. There are several ways one can see how gender roles are played. A way is through hip-hop and rap music in the black community. Joan Morgan, an African American feminist and hip-hop and rap music fan, shows us how gender roles are being played in her community through music. Since Morgan is a feminist, she voices her opinion on the way black men treat black women in her article, “From Fly-Girls to Bitches and Hos.” Morgan states her argument that black men write lyrics ranting about black women to give a self-reflection. The males feel oppressed and express it through music. There are many reasons a male can feel oppressed, whereas one reason is becoming masculine. Michael Kimmel, a sociologist professor at Stony Brook University and the author of “‘Bros Before Hos’: The Guy Code” states that guys tries their best to show that they are manly. To clarify on how the men portray their oppression is to sing of misogyny and self-hatred in disguised hatred toward women. Men expressing their oppression through music tie the guy code of acting masculine and Morgan’s view of men feeling oppressed. Morgan describes black men express their oppression by objectifying black women sexually in music. Jean Kilbourne, the author of “‘Two Ways a Woman Can Get Hurt’: Advertising and Violence” and an activist on advertisement based on public health problems and violence against women agrees with Morgan on women being sexually identified. Kilbourne and Morgan connect to Kimmel by showing how males are seen to be masculine and females are soft and emotional. Morgan’s claims, in “From Fly-Girls to Bi...
Feminism is not only a theory, but it is also a cultural movement for change and equality. Feminism has been defined as ‘the advocacy of women’s rights on the ground of equality of sexes’.1 Feminism offers representation to all kinds of women, highlights the inequality within society regarding women and challenges these inequalities. Feminism has changed alongside the changing position of women in today’s modern society and emerging from these changes are new theories such as post feminism and antifeminism. In this essay, I will discuss how both antifeminism and post feminism have challenged the founding concepts of feminism in today’s modern society. I will highlight my points through contemporary media examples such as the work of Miley Cyrus and Lady Gaga.
The lyrics of music play an important part of interpreting the meaning of the song. The roles which women have been allowed by the society to embody have changed drastically. Women may question their roles because of what they see portrayed by popular culture or media. Change in female’s identity can be seen in how women are viewed or how they portray themselves in popular culture specifically through music. In general, music continues to...