Beyoncé Feminism

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Beyoncé Feminism

On December 13, 2013 Beyoncé - who was named by the Time magazine as the most influential person of the year 2014 - unexpectedly released a self-titled visual album that went viral on the Internet, that is, it debuted at number one on the Billboard 200, and sold 828,773 electronic copies in three days becoming the fastest-selling album in iTunes Store history. After the release of the album the artist posted coupe of videos where she was walking her fans through her songs and music videos in the album explaining what was intention and the idea behind each song. In one of those videos she speaks about how she was looking for some videos on feminism on YouTube, and when she saw a TEDx video from Chimamanda Ngozi Adichie talking about feminism, Beyoncé decided to use it for her new single – Flawless - as in her opinion the music and the Adichie’s video suited very well with each other. By the end of the explanatory video she talks about ‘imperfection’ and embracing one’s imperfections, which she links to her another single Pretty Hurts. This song features the issues of sexual objectification of female bodies and the culture of perfection where women are valued only for their beauty. In another explanatory video she talks about owning her sexuality and body, especially after her pregnancy. As she explains it was her joy and her confidence that allowed her to show her body to the public. In the video she mentions that she is very well aware of the fact that she is showing her body, and that she is doing this partly for other women as well to empower them, and give them an example that you can own your body and your sexuality, even after body goes into a lot of transformations during pregnancy.

At the same time...

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...framework given to us, feminists, we do have to embrace the positive processes that are sometimes happening within this framework as well. When feminism becomes an accessory it does lose its radical political potential but it also creates a new potential that more and more people will become interested in feminism and possibly not only marketable and sexy ideas spread, but also some important issues and topics will be brought up in public awareness. There is no one way, or two ways, to be a feminist, but rather multiple ways. Feminists, rather than being elitist that these celebrities are dull to understand feminism properly, should embrace all the potential that Beyoncé or any other celebrities might do for feminist values, otherwise the movement and its values might become ever more alienated from the society and this is not going to do any better job for women.

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