Betty Crocker Research Paper

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Did you know Betty Crocker was never really a real person? She is just a made up figure used to answer letters for a contest started by the Washburn Crosby Company, a precede company of General Mills. Betty Crocker is an American icon who helped women in all types of cooking. Betty Crocker was a character created to sign off letters answering questions for a contest, made a brand and company out of it, and encouraged women to become comfortable in the kitchen.
In 1921 Gold Medal Flour, owned by the Washburn Crosby Company, started a contest that whoever could solve a jigsaw puzzle of a flour milling scene would win a pincushion that resembled a flour sack. Gold Medal Flour started receiving thousands of responses and questions about baking. The Washburn Crosby Company decided to create a woman to answer all the letters. This was the creation of Betty Crocker. They chose the name Betty because the name sounded friendly. Crocker was chosen as the last name after a recently retired director of the company, William G. Crocker. The signature was to be chosen from many signatures sent in from people all over America. The winner was named Florence Lindeberg and her signature for Betty Crocker is still used at the end of all the cooking, baking, and domestic advice letters today. The Betty Crocker name was becoming more and more popular. The …show more content…

In 1924 Betty Crocker started a radio show. The station it premiered on was called WCCO and was located in Minneapolis. Betty was first voiced by a woman named Majorie Child Husted. The show was called “The Betty Crocker Cooking School on Air.” It was the first daytime radio cooking show. In the next year the show was a hit and expanded to 13 regional stations. Soon after it became a national broadcast. The show was a huge success and ran for 24 years. The radio show helped women not feel confined to their own towns. Women were able to share their problems with people all over the

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