Ben And Jerry's Research Paper

Jin 1

Tatiana Jin

Mrs Perry

Sophomore English

31 March 2017

The Ice Cream Generation The ice cream business, Ben & Jerry’s didn’t just get famous all of a sudden. The two men who are behind this business, Ben Cohen and Jerry Greenfield surely put in a great effort into doing what they love. This journey of the ice cream road wasn’t smooth, they brought out this whole ice cream idea and a new variety of flavors towards the world but also helped the world by doing so. Ben & Jerry’s isn’t like any other ice cream brand, they would join organization and help the environment. Cohen and Greenfield showed their persist and love in their ice cream business. The company of Ben & Jerry’s didn’t work only for money, but also a dream of starting

In this way, people would choose Ben & Jerry’s over other competitive companies, which is a win-win situation. Besides from that, eight million Ben & Jerry’s pints carried a “Support Farm Aid” for family farmers, a non-profit organization whose mission was to keep those family farmers in their land (“Ben & Jerry’s History”). This non-profit organization for the family farmers helps to keep their jobs in good hands. On the other hands, it would definitely benefit the company since farmers are important in their supply by the fact that whether they have good quality of milk for ice cream. Ben & Jerry’s joined in a cooperative campaign with the national non-profit Children’s Defense Fund, the campaign’s goal is to bring the basic needs to the children (“Ben & Jerry’s History”). This is definitely a great prove for Ben & Jerry’s social mission, which is to operate the company in a way that could make the world into a better place (“Ben & Jerry’s values”). By joining organizations and give out their helping hands would occasionally attract people’s attention to the business. Cohen and Greenfield created Ben & Jerry’s for people to experience the “real ice cream by hearts and