Basketball: The History And The Development Of Basketball

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First came the development of the game we know today as basketball in the late 19th and early 20th century. A man named Naismith from Massachusetts was given the challenging task of creating an organized team sport that could be played indoors. Basketball was originally played indoors in the small gymnasiums during the winter months to keep the players out of the cold weather. Naismith was challenged with the task of creating an indoor sport because he had to create a game that was completely different than the sports played outside that were too dangerous to be played inside. With this task, he also had the challenge of creating a sport that was a team effort, not just one individual controlling the entirety of the game. As stated in Spalding’s …show more content…

The 1933 season was the official start of the rule that basketball had to be advanced past half court within 10 seconds. This rule helped speed up the game because it did not allow teams to stall the movement of the ball. Then in 1938, there was also a rule change that allowed the defense to take the ball out of the basket and move it down the court. This stopped the offensive team from taking the ball and repeditatley shooting it in the hoop to make the score an outrageous number. With this new rule, basketball became more enjoyable to the spectators because of the battle between the teams and not just one team always …show more content…

So, along came the Jordan Era in the 1980s, 1990s, and the 2000s when Michael Jordan dominated the court offensively and defensively. With being widely known as the great player he was, he received many endorsement deals form widely known brands and companies. LaFeber discussed how Michael Jordan “earned about $25 million… and only $3.8 million came from his Bulls salary” in 1992 (79). The rest of the money he received was from endorsements including, Illinois State Lottery Commissions, Nike, Guy Laroche, McDonald’s, Gatorade, and Bugs Bunny. His success in the global market set him apart from the other earlier commercial triumphs. Products associated with Michael Jordan’s name “conquered the United States and spread across the mass cultures of Europe, Asia, and Latin America, made newly accessible by cable and satellites” (LaFeber 81). American sports reached its all-time high of potential buyers from around the world.
Lastly, came the pop up of new sports never thought of or imagined before. There became a huge trend in nontraditional sports because ESPN and ESPN2 needed to create sports like substances to broadcast on their networks. They wanted to market sports to all different kinds of audiences. Often times it was the decision of the gatekeeper. They got to decide what they did and did not want to be shown to the viewers in the stands. Also, another deciding

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