BSBMG413A Promotional Activities

BSBMKG413A Promote products and services

Assessment Task 1

1. Describe at least 4 promotional activities that Nature Care Products could undertake. Describe each of the potential promotional activities and your reasons for identifying the activity as suitable. Your reasons for identifying the promotional activity as suitable should also refer to its suitability in terms of meeting organisational requirements (including budgetary constraints) as referred to in the information from the NatureCare Products Marketing Plan.

Promotional activities

Reasons for identifying the activity as suitable

1.Advertisements:

A communication way to announce about the availability of products or services in the market. Present to the public to help to sell the

And for customer to have access to the new product and inform them the product is ready to sale as well as the product information or benefits.

timing of the activity or event:

We can do the product launches at the Christmas time where there will be an excessive demand spending for gifts during the Christmas season which is holidays .We can generate demand and sales of the product at that time.

3. Employee Functions : To promote and sell the product directly to customers. Introduce the product to them and tell them how good the product is. To build long lasting customer relationships and also provide update about the product or after sale service.

human resource considerations:

A good relationship can be built between employee and customers throughout communication and customers can know clear and more information about the product which they wish to know. This is also a good way to reduce advertising cost and customer also benefits from convenience and personal attention they receive.

4. Webpages: To promote product online via social media such as Facebook, Twitter, Pinterest and etc. To share information of the product to the global.

Financial resource

Discuss how the proposed promotional activities will meet the policies and procedures as included in Appendix A?

Promotional activities

How will these activities meet the policies and procedures

1.Product Launches

To introduce the product into the market. And for customer to have access to the new product and inform them the product is ready to sale as well as the product information or benefits.

Anti-discrimination policy:

Aware of how the words on the product may affect the people who read it like discriminate against a person through gender, sexual orientation, marital status, religious belief etc.

2. Employee Function

To promote and sell the product directly to customers. Introduce the product to them and tell them how good the product is. To build long lasting customer relationships and also provide update about the product or after sale service.

Do Not Call Register legislation:

Employees are prohibited from make a telemarketing call to the number which is listed on the register without consent.

3. . Advertisements

A communication way to announce about the availability of products or services in the market. Present to the public to help to sell the product and show how good it is. Advertisements can be held through are television, newspaper, magazine and