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Discuss the theories of communication
Media analysis essays
Media analysis essays
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Definition of Research
Research plays a critical role in decision making. It provides information that helps individuals at the agency and client better understand their product and target audience, the marketing environment, and the effectiveness of the product's advertising and media placement. Research helps inform advertisers' judgement so that they can identify their range of option and evaluate the strengths and weaknesses of each option.
Primary research
-It is first-hand research. It may include interviews which you conduct. It also includes surveys or questionnaires which you organise and analyse. Be careful how you use information collected in a survey, however, as it is only a small sample and should not be used alone to validate arguments.
-It collects original, typically proprietary, information to meet an advertiser's or marketer's informational needs. Primary research is used when secondary research is either nonexistent, unreliable, or too costly. The selection of primary versus secondary research is determined by the specific problem addressed by the research and the types of information required for decision making.
Secondary research
-Secondary research examines data gathered for a research need other than the current one that already exists in printed or electronic form. Sources of secondary research information include internal agency or client record, government agencies, trade association's information brokers, marketing and advertising research companies, specialized and general interest books, magazines, and academic journals.
-It forms the majority of your research. It involves looking at information and tests already gathered, produced or published.
Television Ratings
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...tion. Research methods are tools to aid communicators in understanding the communication process and predicting the effects of their efforts.
Reference Books
-Joe Nicholas, John Price, Advanced Studies in Media, Nelson
-Stewart & Kowaltzke, Media: new ways and meanings, Jacaranda
-Werner J.Severin & James W.Tankard, Jr, Second Edition Communication Theories, Longman
-Werner J.Severin & James W.Tankard, Jr, Third Edition Communication Theories, Longman
-Joel J. Davis, Advertising Research Theory and Practice, Prentice-Hall, Inc
Web sites:
http://hcr.oupjournals.org/
http://mccc-union.org/TheScholar/Primary-Research/PrimaryResearch.html
http://don.ractliff.net/qual/
Marketing research has become a very important part of small businesses and large corporations gaining information about their customers and how they feel about their products and services. According to Philip Kotler, "Marketing research is systematic problem analysis, model building and fact-finding for the purpose of improved decision-king and control in the marketing of goods and services (Kotler & Keller, 2012)”. The initial step in the marketing process is to identify the problem the company is having and then decide the way the marketing team would like to conduct the research. The marketing team will devise a plan on how to gather the information and set a budget for the research project. In the planning of how they will conduct the
...n of the research method or methods used to gather and interpret them are included. The method used to collect data is normally outlined in the article is appropriate to the topic, and allows the study to be duplicated for purposes of verification. The document relies on other sources that are listed in a bibliography or includes links to the documents themselves. The document names people and/or sources that provided non- published data used in the preparation of the topic of study.
Primary Source (McMillan, 2012, p. 68): A primary source is an original report in which the investigator(s) presents the methods and findings of his or her own study that he or she conducted.
Based on the preceding ontological and epistemological assumptions a researcher then makes methodological assumptions. Having decided on exactly what is to be studied the researcher then decides how the research can best be managed thus formulating a plan of action. Considerations include whether the research used should be primary or secondary. Whether one will test an existing hypothesis or whether one will construct a theory after having collated evidence. Finally one can draw conclusions as to which strategy to implement with the ultimate goal of producing the type of knowledge that is required. This then results in the type of method or methods of research to be used.
Over the course of my observations of McComas Gym’s weight room, it was easy to figure out what type of audience would be interested in my essay. Based off this audience, I developed a persona who represents the weight room community by combining many of the characteristics I observed in individuals in the weight room. My developed persona is an ideal representative of an “insider” to the weight room community, as well as a representative of my essay’s audience.
In this audience analysis, I have addressed a situation in which I am called on to present quarterly sales information at an in-person meeting to a group of stakeholders, including managers, salespeople, and customers. I will explain how I will address the communication to this audience by answering the following questions: (1) What characteristics of the audience must I consider?, (2) What communication channels are appropriate? (3) What are some considerations to keep in mind given the diversity of the audience?, and (4) How would I ensure that my message is effective?
Parahoo (2014) refers basic research to as pure research conducted to develop, test and refine theories and generate new knowledge to help in provision of quality and effective health services to patients. In other cases, basic research is said to seek more knowldeg for knowdleg sakes. Basic research mainly makes use of animal testing to come up with new ways and medication
Research is defined as systematic investigation in order to establish facts and reach new conclusions (OUP, 2014). The biopsychosocial model has already been described.
Secondary research is marketing research based on previously gathered data. By using secondary research companies can evaluate a strategy, based on records of market research gathered from the company itself and different sources over a period of time.
Market research assists a company to determine the best media outlets to place their advertisements. For instance, a youth-based market may prefer an online advertisement while older customers may opt for radio stations and television adverts.
an event. Examples of primary data are: * Interviews * Questionnaires * Observations Secondary research is using information that has already been produced. by other people. A secondary source is used by a person usually not present at the event and relying on primary source documents for information. The ad is a re-ent Secondary sources usually analyse and interpret.
Research is systematic way to find out facts and knowledge as Kothari (2006) has analyzed that research is the pursuit of truth with the help of study, observation, comparison and experiment; the search for knowledge through objective and systematic method of finding solutions to a problem. However there are two types of researches one is by Purpose and other is by method. The type by purpose falls into three categorize such as Basic, Applied and Action Research.
Briefly it is a systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company, allows management to make the changes necessary for better results through adopting a proactive approach. Therefore, if a company wants to know what type of products or services would be profitable it should make a market research. Furthermore, a comprehensive research will enable the company to know about the product imperfections (if there are) and to know if it has been able to satisfy customers’ needs. It attempts to provide accurate information that reflects a true state of affairs. Due to market research the company can formulate a viable marketing plan and estimate the success of its existing plan. There are two main sources of marketing research information:
The Importance and Appropriateness of Utilizing Different Methodologies for Research. Introduction The process of research entails the logical as well as systematic search for useful data and information with regard to a specific topic (Jha, 2008). It is also comprised of the investigation of the best, most cost effective and appropriate solutions to both social and scientific issues, following an objective and logical analysis. Jha (2008) defines research as the search for knowledge and the discovery of the truth.
Research which is also known as the search for knowledge is an art of scientific search for specific information. According to Clifford Woody, the research includes defining and redefining problems, formulating hypothesis and suggested solutions, collecting, organising and evaluating data, making deductions and reaching conclusion and further testing whether the conclusion will fit into formulating hypothesis. Research Methodology is a scientific and systematic way of finding solution to a problem. In this research, researcher has studied various steps for research like problem along with the logic behind them. For this study, researcher must know various research techniques like mean, mode,