Assisted Living: A Case Study

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Assisted living (AL) is a type of living arrangement that provides assistance to residents with activities of daily living (ADLs), housekeeping, meals, and transportation. The three biggest challenges that AL facilities face with organizational performance include occupancy rates, safety, and staff. According to the National Investment Center for Seniors Housing and Care (NIC), the occupancy rate is continuing to fall nationwide for AL facilities due to inventory growth that outpaced healthy absorption rates (Holmes, 2017) (Bowers, 2017). Also, safety is a major issue for many AL facilities. According to the United States, Office of the Inspector General (OIG) 2014 report, safety is a major issue for many AL facilities, where more than half of incidents of possible abuse or neglect against AL residents were never reported to appropriate law enforcement and regulatory authorities despite the mandatory reporting law (Harrington et al., 2017). Additionally, nursing shortages are also a challenge for AL facilities; …show more content…

For instance, when an AL facility has empty resident units, those open spots can be a major missed opportunity (Bowers, 2017). From the client’s perspective, there are many AL communities to choose from, making it crucial for AL facilities to stand out from their competitors. Also, occupancy rates can affect the way in which a prospective client chooses to become a resident of an AL facility. If a prospective client does not have the proper leads and move-in assistance for AL, then, unfortunately, they could go without the care they deserve and need. While this can seriously impact the prospective client, AL facilities are also negatively impacted as they can lose out on the revenue and success. Ultimately affecting leadership, due to the inadequate strategic marketing strategies and organizational development in

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